Huda Beauty is once again fully owned by its founder, Huda Kattan. In June 2025, Kattan bought back the minority stake held by private equity firm TSG Consumer Partners, ending an eight-year investment partnership and returning the Dubai-based brand to 100% founder ownership — a rare move in the beauty industry, where most breakout independent brands eventually get fully acquired rather than bought back by their founders.
TSG Consumer Partners first acquired its minority stake in 2017 to help fund the brand’s growth. Kattan now leads the company as Co-CEO alongside her husband, Christopher Goncalo, with sister Alya Kattan continuing to lead social strategy. Reclaiming full control has been framed by the company as a way to pursue long-term creative direction without outside investor input.
Quick Facts
| Brand | Huda Beauty |
|---|---|
| Owner | Huda Kattan, 100% (since June 2025) |
| Co-CEOs | Huda Kattan & Christopher Goncalo |
| Former Minority Investor | TSG Consumer Partners (2017-2025) |
| Founded | 2013 |
| Headquarters | Dubai, UAE |
Ownership History
| Year | Development |
|---|---|
| 2013 | Huda Kattan launches Huda Beauty, building on the success of her earlier beauty blog |
| 2017 | TSG Consumer Partners acquires a minority stake to support the brand’s growth |
| 2017-2025 | Huda Beauty expands globally under the partnership, becoming one of the most recognized independent beauty brands in the world |
| June 2025 | Kattan buys back TSG’s minority stake, reclaiming 100% ownership after an eight-year partnership |
| 2026 | Huda Beauty operates as a fully founder-owned company, one of the few brands of its scale in the beauty industry with no external investors |
Key Ownership Highlights
- Huda Kattan’s buyback is part of a broader “founder buyback” trend in the beauty industry, where founders who took on private equity investment for growth capital later repurchase those stakes once the brand is established and cash-generative.
- With TSG fully out, Huda Beauty joins a small group of major beauty brands that are entirely founder-controlled, without outside institutional or private equity influence over strategy.
- Keeping leadership within the Kattan family — Huda as Co-CEO, Alya leading social strategy, and Christopher Goncalo as Co-CEO — reinforces the brand’s identity as a genuinely family-run operation despite its global scale.
Related Reading
See also our profile of fellow fragrance brand Kayali, founded by Huda Kattan’s sister Mona.
FAQ
Who owns Huda Beauty?
Huda Kattan owns 100% of Huda Beauty as of June 2025, after buying back a minority stake previously held by TSG Consumer Partners.
Did Huda Beauty ever have outside investors?
Yes. TSG Consumer Partners held a minority stake from 2017 to 2025, before Kattan repurchased it to regain full ownership.