If something’s gone wrong with an Apple product or purchase, there are a few reliable ways to get it in front of the right people. Here’s the practical version, plus a quick note on who’s actually behind Apple’s support operation, since that’s a common follow-up question.
How to Report a Problem to Apple
- Apple Support app or website: Go to support.apple.com or open the Support app on an iPhone/iPad, sign in with your Apple ID, and select the product and issue category.
- Report a Problem (App Store/iTunes purchases): Visit reportaproblem.apple.com to dispute a charge or report an issue with an app, subscription, or media purchase.
- Phone support: Apple Support can arrange a callback or you can call directly through the Support app for hardware, software, or billing issues.
- In-person: Book a Genius Bar appointment at an Apple Store for hardware diagnostics or repairs.
- AppleCare+: If you’re enrolled, AppleCare+ support is available directly through the same channels with extended coverage for hardware issues and accidental damage.
Who Owns and Runs Apple Support?
Apple’s support operations are run directly by Apple Inc., the same publicly traded company that makes the products. There’s no separate ownership structure for “Apple Support” — it’s an internal division, not a spun-off or licensed business.
For the full breakdown of who actually owns Apple as a company — its largest shareholders, CEO Tim Cook’s stake, and Berkshire Hathaway’s major position — see our complete Apple ownership guide.
FAQ
Is Apple Support a third-party company?
No. Apple Support is operated directly by Apple Inc. — it is not outsourced to or owned by a separate company.
How do I dispute an App Store charge?
Visit reportaproblem.apple.com, sign in with your Apple ID, find the purchase, and select “Report a Problem” to start a dispute or refund request.