Quick Facts: Frida Baby
| Founder & CEO | Chelsea Hirschhorn |
| Key Investor | L Catterton (private equity) |
| Ownership Type | Private |
| Founded | 2014 |
| Headquarters | Miami, Florida, USA |
| Known For | NoseFrida snot sucker; practical baby and maternal care products |
| Publicly Traded | No |
Who Owns Frida Baby?
Frida Baby is a privately held baby and maternal care company owned primarily by its founder and CEO, Chelsea Hirschhorn. The company is backed by L Catterton, a global consumer-focused private equity firm, which has invested to support Frida’s growth and expansion. Founded in 2014 in Miami, Florida, Frida Baby built its reputation around practical, no-nonsense parenting tools — most notably the iconic NoseFrida Snotsucker, a nasal aspirator that became a viral parenting must-have. Detailed ownership percentages are not publicly disclosed, as is standard for private companies of this type.
About Chelsea Hirschhorn
Chelsea Hirschhorn is an American entrepreneur, businesswoman, and the founder and CEO of Frida Baby (officially Frida, Inc.). She launched the company in 2014 with the NoseFrida, a Swedish-designed nasal aspirator she licensed and introduced to the American market, and grew the brand into a comprehensive range of over 100 baby and maternal care products. Hirschhorn is widely recognized as one of the most successful entrepreneurs in the parenting products space, building a brand known for its direct, pragmatic approach to the realities of new parenthood — a contrast to the soft-focus messaging typical of baby product companies.
Key Ownership Highlights
- Chelsea Hirschhorn founded Frida Baby in 2014 and remains CEO and a primary owner of the business.
- L Catterton, a leading global consumer private equity firm, has invested in Frida Baby to support the brand’s growth and international expansion.
- Frida Baby is headquartered in Miami, Florida, and sells its products in major U.S. retailers including Target, Walmart, and Amazon, as well as internationally.
- The NoseFrida Snotsucker became one of the most viral parenting products in the United States, catapulting the brand to mainstream recognition.
- The company is private with no public shareholders and has not announced plans for an IPO.
Frequently Asked Questions
Who owns Frida Baby?
Frida Baby is primarily owned by its founder and CEO, Chelsea Hirschhorn. The company is also backed by L Catterton, a consumer-focused private equity firm. It is privately held.
Is Frida Baby publicly traded?
No. Frida Baby is a private company and is not listed on any stock exchange.
Who founded Frida Baby?
Chelsea Hirschhorn founded Frida Baby in 2014 in Miami, Florida. She built the company from the NoseFrida nasal aspirator into a broad range of baby and maternal care products.
What is Frida Baby’s most famous product?
Frida Baby’s most famous product is the NoseFrida Snotsucker, a nasal aspirator designed to help parents clear infant nasal congestion. It became a viral parenting staple and helped establish the brand’s identity around practical, effective baby care solutions.