Here’s the thing about Kellogg’s in 2026: the company you’re thinking of doesn’t exist as a single entity anymore. It split into two separate public companies in 2023, and both of those have since been bought out entirely. If you’re asking “who owns Kellogg’s,” the honest answer is “it depends which Kellogg’s you mean.”
I get why this is confusing, so let me walk through exactly how the pieces landed.
Quick Facts
| Original Company | Kellogg Company (founded 1906) |
|---|---|
| 2023 Split Into | Kellanova (global snacks) and WK Kellogg Co (North American cereal) |
| Kellanova Now Owned By | Mars, Incorporated (acquisition closed December 11, 2025, ~$35.9 billion) |
| WK Kellogg Co Now Owned By | Ferrero Group (acquisition closed September 26, 2025, ~$3.1 billion) |
| Founded By | Will Keith Kellogg |
| Original Headquarters | Battle Creek, Michigan |
Ownership History
| Year | Development |
|---|---|
| 1906 | Will Keith Kellogg founds the Battle Creek Toasted Corn Flake Company, later renamed Kellogg Company |
| 1920s-2010s | Kellogg grows into a global cereal and snacks conglomerate, publicly traded on the NYSE |
| 2023 | Kellogg Company splits into two independent public companies: Kellanova (global snacking, including Pringles, Cheez-It, Pop-Tarts) and WK Kellogg Co (North American cereal, including Frosted Flakes, Froot Loops, Special K) |
| August 2024 | Mars, Incorporated announces it will acquire Kellanova for $83.50 per share, roughly $35.9 billion including debt |
| July 2025 | Ferrero Group announces it will acquire WK Kellogg Co for $23.00 per share, roughly $3.1 billion |
| September 26, 2025 | Ferrero completes its acquisition of WK Kellogg Co; the cereal business goes private |
| December 11, 2025 | Mars completes its acquisition of Kellanova after clearing all 28 required regulatory approvals |
Key Ownership Highlights
- The “core six” cereal brands most people associate with Kellogg’s — Frosted Flakes, Froot Loops, Special K, Raisin Bran, Frosted Mini-Wheats, and Rice Krispies — now belong to Ferrero, the Italian company behind Nutella and Ferrero Rocher.
- Snack brands like Pringles, Cheez-It, Pop-Tarts, and RXBAR now belong to Mars, the private, family-owned company also known for M&M’s and pet-care brands like Pedigree and Royal Canin.
- Both deals closed within about three months of each other in late 2025, meaning the Kellogg name as an independent public company effectively stopped existing by the end of 2025.
- Battle Creek, Michigan remains Ferrero’s North American cereal headquarters, preserving the brand’s historic home base even under new ownership.
FAQ
Does Kellogg’s still exist as a company?
Not as an independent public company. It split into Kellanova and WK Kellogg Co in 2023, and both have since been acquired — Kellanova by Mars, and WK Kellogg Co by Ferrero.
Who owns Frosted Flakes and Froot Loops now?
Ferrero Group, following its September 2025 acquisition of WK Kellogg Co, which held the North American cereal brands.
Who owns Pringles and Pop-Tarts now?
Mars, Incorporated, following its December 2025 acquisition of Kellanova, which held the global snacking brands.