Quick Facts: Sugar Bear Hair
| Co-Founders | Nicole Christine Johnson (CEO) & Dan Morris |
| Ownership Type | Private |
| Founded | 2015 |
| Headquarters | Oakland Park, Florida, USA |
| Key Investors | Nexus Capital Management; Meaningful Partners LLC |
| Products | Vegan gummy vitamins (hair, sleep, multi) |
| Publicly Traded | No |
Who Owns Sugar Bear Hair?
Sugar Bear Hair is a privately owned beauty and wellness brand co-founded in 2015 by Nicole Christine Johnson (also known as Nicole Nightly) and Dan Morris. Johnson serves as Chief Executive Officer and is a key decision-maker behind the brand’s product development and marketing strategy. The company remains privately held and is not publicly traded. In addition to the founders, institutional investors Nexus Capital Management and Meaningful Partners LLC have provided strategic growth capital to support the brand’s expansion. Detailed ownership percentages are not publicly disclosed, as is typical for private consumer brands.
About Nicole Christine Johnson
Nicole Christine Johnson (also known as Nicole Nightly) is the CEO and co-founder of Sugar Bear Hair. She built the brand on a vegan, cruelty-free ethos paired with an aggressive influencer-marketing strategy that propelled Sugar Bear Hair to viral status — most notably through partnerships with celebrities and beauty influencers on Instagram. Under her leadership, Sugar Bear Hair expanded from hair vitamins into a broader wellness supplement line and became available at major retailers including Ulta and Target. The brand is headquartered in Oakland Park, Florida.
Key Ownership Highlights
- Sugar Bear Hair was founded in 2015 and rapidly grew through influencer partnerships, becoming one of the most-talked-about supplement brands on social media.
- The brand’s signature product is its blue bear-shaped vegan gummy Hair Vitamins, marketed for supporting hair growth and health.
- Nicole Christine Johnson (CEO) and Dan Morris (co-founder) are the primary founders. Nexus Capital Management and Meaningful Partners LLC are strategic growth investors.
- Products are sold online and through major retailers like Ulta and Target, as well as internationally via Amazon.
- The company is private with no stock exchange listing and has not publicly disclosed a valuation or plans for an IPO.
Frequently Asked Questions
Who owns Sugar Bear Hair?
Sugar Bear Hair is co-owned by its founders Nicole Christine Johnson (CEO) and Dan Morris. The company is privately held and also backed by institutional investors Nexus Capital Management and Meaningful Partners LLC.
Is Sugar Bear Hair publicly traded?
No. Sugar Bear Hair is a private company and is not listed on any stock exchange.
Where is Sugar Bear Hair headquartered?
Sugar Bear Hair is headquartered in Oakland Park, Florida, USA.
Who is the CEO of Sugar Bear Hair?
Nicole Christine Johnson (also known as Nicole Nightly) is the CEO and co-founder of Sugar Bear Hair.
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