Dairy Boy looks like a small-town dairy label, but it is actually one of the fastest-growing fashion and lifestyle names in America. It sells denim, sweaters, home goods, and cozy New England style. Just days ago, it landed in more than 1,000 Target stores.
So who owns it? The short answer is the person who started it, and she says no outside investors are involved.
Who Owns Dairy Boy in 2026?
Dairy Boy is owned and led by its founder, Paige Paul, who many people still know as Paige Lorenze. She is the Founder and Creative Director. The company describes itself as a marketing-led lifestyle brand she started in 2021.
Paul has said publicly that the company has no outside investment, which makes decisions faster. In a recent Fast Company interview, she explained how that freedom helps the team move quickly. The exact share of equity she holds is not public, so the safest way to say it is that Dairy Boy is privately held and founder-owned.
Ownership and Key Stakeholders Table
| Owner / Party | Role | Ownership Status | Key Detail |
|---|---|---|---|
| Paige Paul (Paige Lorenze) | Founder, Creative Director | Owner and controlling voice; exact percentage not public | Started the brand in 2021; born January 26, 1998 |
| Outside investors | None reported | No outside investment, per the founder | Keeps decisions fast and fully in-house |
| CEO | Runs business operations | No stake reported | Hired in 2025; business directories list Max Stern |
| Chief Brand Officer | Brand strategy | No stake reported | Role added in 2025 alongside the CEO |
| Hanes (owned by Gildan) | Collaboration partner | No ownership in Dairy Boy | Co-created the Dairy Boy by Hanes collection |
| Target | Retail partner | No ownership in Dairy Boy | Exclusive limited run starting November 14, 2026 |
| Tommy Paul | Husband of the founder | No ownership reported | Professional tennis player; married July 14, 2026 |
What Is Dairy Boy?
Dairy Boy is a lifestyle denim, clothing, and housewares brand. Its about page says the roots trace back to the founder’s New England youth. The look is horses, farmhouses, plaid, and old-fashioned American charm.
The name comes from Paul’s love of whole milk, which felt bold in the age of oat milk lattes. The brand now covers jeans, outerwear, lounge sets, sweaters, candles, and home items. It also fits neatly into the wider world of fashion and lifestyle brands people search for every day.
The Origin Story: A Mood Board in New York
Before Dairy Boy had a logo, Paige Paul was a New School student building mood boards from vlogs and photos. She grew an audience first, posting lifestyle and fashion content on Instagram and YouTube. Her Wikipedia profile says she grew up between Connecticut and Vermont.
Early dairy-themed hats, shirts, and hoodies sold out fast. That success pushed her to build a full clothing label. In the fall of 2022, she moved from New York City back to Connecticut to live her brand’s story. In an Inc. feature, she said she had no investors, no industry connections, and not even a business plan at the start.
Why Staying Investor-Free Matters
Many creator brands raise big checks early. Skims took money from firms like Thrive Capital, and Fabletics grew with private equity backing. Dairy Boy has chosen a slower and more independent path.
It is not alone in that choice. LoveShackFancy is a private brand led by its founder. Lola Blankets, also started in 2021, is reported to be self-funded with no outside investors.
Who Runs Dairy Boy Day to Day?
The founder leads the creative side, but she no longer does everything alone. At first the team was just three people: Paul, her mom, and her high school best friend. By 2025 it had about 15 staff members.
Around that time, the company added a CEO and a Chief Brand Officer. Paul told Inc. that these hires “made a huge difference.” Business directories such as ZoomInfo list Max Stern as CEO. Dairy Boy has not made a big public announcement about it, so treat that name as likely but not fully confirmed.
How Fast Is Dairy Boy Growing?
The numbers are strong for a brand this young. According to a company spokesperson, revenue grew 160% from 2024 to 2025. That figure also appears in a Forbes profile of the founder.
In 2026, the pace got even faster. Quarterly order volume tripled compared with 2025, and the brand passed its full-year 2025 orders in just nine months. Repeat customer orders jumped 312% year over year in the third quarter of 2026. Paul now reaches roughly 2.3 to 2.5 million followers across platforms.
Dairy Boy by Hanes at Target
On November 10, 2026, Dairy Boy and Hanes announced a limited-edition collection called Dairy Boy by Hanes. According to the official press release, it went on sale November 14 at select stores and online. About 1,200 stores carry it.
The line covers intimates and sleepwear. Classic Hanes cuts feature Dairy Boy prints like lily of the valley, brown bears, camo, and plaid. It is the brand’s first national wholesale distribution, as Inc. reported.
Neither partner owns Dairy Boy. Hanes belongs to Gildan, which completed its acquisition of Hanesbrands on December 1, 2025. Target is a public company, and you can read who owns Target in a separate guide.
Pop-Ups, Farmstand, and the Brand World
Dairy Boy built its fame through limited drops and pop-up shops rather than big wholesale deals. A SoHo pop-up in 2023 drew long lines, and WWD covered the debut of its new denim line. The store was styled like a Connecticut farmhouse, with an ice cream truck outside.
The founder has also opened The Farmstand by Dairy Boy in Weston, Connecticut, according to her professional profile. These real-world spaces help customers feel part of the story, not just buy a shirt.
Is Dairy Boy Related to Farm Boy or Other Dairy Brands?
No. Dairy Boy is a fashion and lifestyle label, not a food company. It should not be confused with Farm Boy, a Canadian grocery chain that has been majority owned by Empire Company since 2018.
Dairy Boy also has no link to any milk or cheese producer. The dairy theme is just a style choice that reflects the founder’s roots.
Frequently Asked Questions (FAQs)
Q1. Who owns Dairy Boy in 2026?
Founder Paige Paul (formerly Paige Lorenze) owns and leads Dairy Boy, and the company says it has no outside investors.
Q2. Who founded Dairy Boy and when?
Paige Paul founded Dairy Boy in 2021, and the name comes from her love of whole milk.
Q3. Is Dairy Boy owned by Target or Hanes?
No, they are collaboration partners only; Hanes belongs to Gildan and Target is a public company.
Q4. Does Dairy Boy have outside investors?
The founder says there is no outside investment, which helps the team make decisions quickly.
Q5. Who is the CEO of Dairy Boy?
Business directories list Max Stern as CEO since 2025, though the company has not widely announced it.
Q6. Where is Dairy Boy based?
Dairy Boy is based in Connecticut, and its recent press releases are datelined Westport.
Q7. How fast is Dairy Boy growing?
Revenue grew 160% from 2024 to 2025, and quarterly orders tripled from 2025 to 2026.
Q8. When did Dairy Boy by Hanes launch at Target?
It went on sale November 14, 2026 at about 1,200 Target stores and Target.com.
Dairy Boy is owned and led by founder Paige Paul (Paige Lorenze), who started it in 2021. The company says it has no outside investors, and the exact equity split is not public. A CEO and Chief Brand Officer joined in 2025 to help run the business.
The brand has grown fast, with 160% revenue growth from 2024 to 2025 and tripled quarterly orders in 2026. Its Target collection with Hanes is a partnership, not a sale. For now, Dairy Boy stays what it started as: one founder’s brand, built her way.
Official Website: dairyboy.com