Most people know Edible Arrangements as the company that sends a bouquet made entirely of fresh fruit — chocolate-dipped strawberries, carved honeydew melon, and pineapple cut into the shape of daisies.
It is one of the most recognizable gifting brands in America. But behind every beautifully designed fruit basket is a fascinating family ownership story that starts with a Pakistani immigrant, a $5,000 loan, and a flower shop in Connecticut.
What Is Edible Arrangements?
Edible Arrangements — now officially rebranded as Edible — is an American food gifting and franchise company that sells fresh fruit bouquets, chocolate-dipped fruit, smoothies, cookies, cupcakes, dessert boards, and flowers.
The company is headquartered in Atlanta, Georgia, and operates hundreds of franchise locations across the United States, Canada, and internationally in markets including the UAE, Saudi Arabia, Qatar, India, and China.
The parent company is now called Edible Brands — a broader platform that also includes the e-commerce marketplace Edible.com, a fruit subscription service at FreshFruit.com, and the newly acquired Roti Modern Mediterranean fast-casual chain. Revenue was reported at over $400 million as of 2019, and the business has continued growing through its franchise-first model.
Who Owns Edible Arrangements in 2026?
Edible Arrangements is a 100% privately owned company. It is not publicly traded on any stock exchange and has no outside institutional shareholders. The company is owned and controlled by the Farid family — specifically Tariq Farid, the founder, and his brother Kamran Farid, who co-founded the business alongside him.
Tariq Farid stepped back from his day-to-day CEO responsibilities in 2024, handing the leadership of Edible Brands to his daughter Somia Farid Silber, who was elevated from President to CEO. Tariq retains his role as Founder and remains the ultimate owner of the business. This is a genuine family enterprise — built by a family, run by a family, and owned by a family across now multiple generations.
Ownership and Key Stakeholders Table
| Owner / Party | Role | Ownership | Key Detail |
|---|---|---|---|
| Tariq Farid | Founder & Ultimate Owner | Primary private owner | Pakistani-American entrepreneur; founded Edible Arrangements in 1999 |
| Kamran Farid | Co-Founder | Co-owner alongside Tariq | Tariq’s brother; co-founded the business from the start |
| Somia Farid Silber | CEO of Edible Brands | No separate ownership stake | Tariq’s daughter; elevated from President to CEO in 2024 |
| Edible Brands | Parent Platform Company | 100% owned by Farid family | Rebranded from Edible Arrangements in 2021; includes Edible.com, FreshFruit.com, Roti |
| BroadPeak Capital | Private Equity Arm (Tariq Farid) | Founded by Tariq Farid | Acquired Roti Modern Mediterranean in February 2025; rolls brands into Edible Brands |
| No public shareholders | N/A | Private only | Never listed on any stock exchange; no VC or PE funding |
The Origin Story: A $5,000 Loan and a Flower Shop
Tariq Farid was born in Pakistan in 1969 and immigrated to the United States at age 11, settling in West Haven, Connecticut. As a teenager, he worked at a local McDonald’s — and it was there he first learned the power of systemization in business. At age 17, he used a $5,000 loan from his parents and family friends to purchase a local flower shop.
Tariq started Edible Arrangements in 1999 in the backroom of his parents’ Connecticut floral shop in East Haven. The idea was simple but genuinely original — instead of sending a bouquet of flowers, what if you sent a bouquet made entirely of fresh fruit, carved and arranged to look just as beautiful? The concept combined Americans’ growing preference for fresh, healthy food with the cultural tradition of lavish gifting for birthdays, anniversaries, and holidays.
His brother Kamran Farid joined as co-founder, and together the two brothers built the brand from a single back-room operation into a franchise empire. The first Edible Arrangements franchised location opened in Waltham, Massachusetts in 2001 — just two years after launch. By 2009, the company had expanded internationally.
From Edible Arrangements to Edible Brands
In 2021, the company made one of its most significant strategic decisions — rebranding from the long-used name Edible Arrangements to simply Edible, and creating a broader parent platform called Edible Brands.
The rebrand signaled a deliberate shift in identity. The company was no longer just a fruit bouquet franchise — it was positioning itself as a broader food gifting, health, and wellness platform. Edible.com became a major e-commerce marketplace for gifting. FreshFruit.com launched as a subscription service for fresh fruit delivery.
And in February 2025, BroadPeak Capital — a private equity firm launched by Tariq Farid alongside BlackRock veteran Aseem Khatri — acquired Roti Modern Mediterranean out of bankruptcy for nearly $4.7 million, rolling it into the Edible Brands platform.
Tariq described the Roti acquisition as “a full-circle moment” — comparing it to the spirit of community and nourishment that drove him to build Edible Arrangements in the first place. Roti operates 17 locations across Illinois, Washington D.C., and Minnesota, and Edible Brands is preparing it for aggressive franchise expansion targeting up to 300 units within three years.
The Leadership Transition: Daughter Takes the Helm
The most significant leadership change in Edible Arrangements’ recent history happened in 2024 — and it was a deeply personal one.
Somia Farid Silber, Tariq Farid’s daughter, was elevated from President to CEO of Edible Brands in 2024. She had been working with Edible Arrangements for over 26 years — essentially her entire professional life — rising through the ranks of a company her father built.
Her promotion marked a formal passing of the operational baton from the founder generation to the next one.
Somia now oversees the entire Edible Brands portfolio — including Edible Arrangements, Edible.com, FreshFruit.com, Roti, and the company’s newly launched Edibles.com platform featuring hemp-derived THC and CBD products.
Her vision is to build Edible Brands into a diversified food, gifting, health, and wellness ecosystem — far beyond its fruit bouquet origins.
How Big Is Edible Arrangements in 2026?
Edible Arrangements has grown from a single back-room operation in 1999 to one of the most recognized franchise brands in the United States. The company has consistently ranked first in its category in Entrepreneur magazine’s annual Franchise 500 for multiple consecutive years and has appeared regularly in Entrepreneur’s Top 50 Fastest-Growing Franchises and America’s Top Global Franchises lists.
The business generates revenue through retail franchise locations, e-commerce via Edible.com, delivery partnerships with services like DoorDash, and growing catering operations. Its headquarters relocated from Wallingford, Connecticut to Atlanta, Georgia — a move that reflected both the company’s southward expansion and its ambitions as a growing national platform under the Edible Brands umbrella.
Frequently Asked Questions (FAQs)
Q1. Who owns Edible Arrangements in 2026?
Edible Arrangements is privately and fully owned by the Farid family — specifically Tariq Farid (founder) and Kamran Farid (co-founder), with no outside investors.
Q2. Who founded Edible Arrangements and when?
Tariq Farid and his brother Kamran Farid founded Edible Arrangements in 1999 in the backroom of a floral shop in East Haven, Connecticut.
Q3. Is Edible Arrangements publicly traded?
No. Edible Arrangements has always been a 100% private company — it has never been listed on any stock exchange.
Q4. Who is the current CEO of Edible Arrangements in 2026?
Somia Farid Silber, daughter of founder Tariq Farid, serves as CEO of Edible Brands — the parent company of Edible Arrangements — since her elevation in 2024.
Q5. What is Edible Brands?
Edible Brands is the parent platform company created in 2021 when Edible Arrangements rebranded, now encompassing Edible.com, FreshFruit.com, Edibles.com, and the Roti Modern Mediterranean chain.
Q6. Where is Edible Arrangements headquartered in 2026?
Edible Arrangements (under Edible Brands) is headquartered in Atlanta, Georgia, after relocating from its original home in Wallingford, Connecticut.
Q7. What is BroadPeak Capital and how does it relate to Edible Arrangements?
BroadPeak Capital is a private equity firm launched by Tariq Farid and BlackRock veteran Aseem Khatri that acquired Roti Modern Mediterranean in February 2025 for nearly $4.7 million, rolling it into the Edible Brands portfolio.
Q8. How many Edible Arrangements locations are there?
Edible Arrangements operates hundreds of franchise locations worldwide, serving customers across the United States, Canada, and internationally in markets including the UAE, Saudi Arabia, India, and China.
Edible Arrangements — now operating under the parent brand Edible Brands — is 100% privately owned by the Farid family. Tariq Farid, a Pakistani-American entrepreneur who arrived in the U.S. at age 11 and borrowed $5,000 from his parents to buy a flower shop, built one of the most creative franchise concepts in American food business history. His brother Kamran Farid co-founded the business alongside him.
His daughter Somia Farid Silber now serves as CEO of Edible Brands, running the company’s growing portfolio of gifting, food, and wellness businesses.
There are no outside investors. No stock market listing. No private equity controlling the brand. Just one family, one vision, and over 25 years of building something genuinely original from the ground up.