In Netflix’s New hit film Happy Gilmore 2, the titular character, Happy Gilmore, finds himself facing new challenges after an accident ruins his golf career. This time, the stakes are higher, and his biggest adversary is not just a competitor on the green but a businessman with a massive vision—Frank Manatee, the owner of Maxi Sports Drink and founder of the Maxi Golf League. The movie introduces a fictionalized version of Frank Manatee, but the question remains: who owns Maxi in Happy Gilmore 2, and what real-world parallels does it represent?
Everything we know about Frank Manatee and Maxi Sports Drink
Frank Manatee is portrayed as a rising businessman who owns Maxi Sports Drink, a brand central to the plot of Happy Gilmore 2. He is shown as the villain of the story, attempting to dominate the sport of golf with his Maxi Golf League, a sensationalized version of the sport where extreme modifications are made to the players’ bodies to enhance their skills.

In the movie, Frank’s character is a blend of bold ambition and questionable ethics. He comes across as a “disruptor”, promoting extreme practices both in sports and in business. Frank’s Maxi Sports Drink is presented as an energy drink that, over time, is revealed to have dangerous health consequences. While this character and brand are purely fictional, they reflect real-world issues surrounding sports sponsorships, energy drinks, and the commercialization of sports.
Is Frank Manatee Based on a Real Person?
The character of Frank Manatee and his associated company, Maxi Sports Drink, are entirely fictional creations. However, the persona behind Frank was inspired by a mix of real-life figures. Actor Benny Safdie, who plays Frank, has mentioned that he wanted to bring an authentic layer to the character by drawing from people who make bold, yet questionable moves for success in the business world.
In fact, Adam Sandler, the movie’s lead actor and co-writer, wanted Benny Safdie for the role specifically because he saw elements of Frank’s character in a stand-up comedy persona that Safdie had created earlier. This insight helped Safdie portray Frank as a “performance-enhancing disruptor” in the world of sports, creating a character that could feel both outlandish yet grounded in today’s culture of spectacle and commercialism.
Who is Benny Safdie?

Benny Safdie is an American actor, director, and producer, best known for his work in both indie films and mainstream cinema. Born on October 24, 1986, in New York City, Safdie gained fame for his directorial efforts alongside his brother Josh Safdie, particularly for their film Uncut Gems (2019), which starred Adam Sandler. However, Benny Safdie is also a talented actor, with a growing number of notable roles.
In Happy Gilmore 2, Safdie portrays Frank Manatee, the antagonist and owner of Maxi Sports Drink and the Maxi Golf League. Frank Manatee is a disruptor in both business and sport, a character who mixes corporate ambition with reckless disregard for ethics. Safdie’s portrayal brings a unique flavor to the role, allowing him to capture the essence of a villain who seeks to sensationalize golf for commercial gain.
Safdie’s decision to take on this role came after a recommendation from Adam Sandler, who saw similarities between Frank’s character and some of Benny’s comedic personas. Safdie was eager to bring realism and authenticity to the character while keeping it humorous and exaggerated for the film’s comedic style.
Also Read: Who is the owner of Netflix
The Real-World Parallels of Maxi Sports Drink and the Maxi Golf League
While Maxi Sports Drink and the Maxi Golf League are entirely fictional, their storylines subtly reflect current trends in the sports and business worlds.
- The Maxi Golf League:
The idea of the Maxi Golf League—a spectacle where players are surgically modified to enhance their putting abilities—parallels real-world controversies like the Enhanced Games, a planned multi-sport event that will allow competitors to use performance-enhancing substances. Similarly, the Maxi Golf League turns golf into a performance spectacle rather than focusing on skill, aligning with the growing trend of sensationalizing sports for entertainment purposes. Although the Enhanced Games are controversial for their inclusion of performance-enhancing substances, the parallel with the Maxi Golf League in the film highlights concerns about commercialization and the pursuit of spectacle over integrity in sports. - Maxi Sports Drink:
The beverage Maxi Sports Drink also takes inspiration from real-life concerns surrounding energy drinks, such as Monster or Red Bull, which have been criticized for their potential health risks. In Happy Gilmore 2, Maxi Sports Drink is revealed to be hazardous, causing severe health issues. This exaggeration of energy drink consequences serves as both a satirical critique of real-world trends in sports and health, while also emphasizing the dangers of prioritizing performance enhancement over safety and well-being.
FAQs
Q: Is Maxi Sports Drink in Happy Gilmore 2 based on a real product?
A: No, Maxi Sports Drink is a fictional product created for the movie Happy Gilmore 2. However, it draws inspiration from real-world energy drinks and their associated health risks.
Q: Who owns Maxi Sports Drink in Happy Gilmore 2?
A: Frank Manatee, portrayed by Benny Safdie, is the fictional owner of Maxi Sports Drink and the Maxi Golf League in the film.
Q: What is the Maxi Golf League in Happy Gilmore 2?
A: The Maxi Golf League is a fictional, extreme version of golf, where players undergo surgeries to enhance their putting skills. It is presented as an over-the-top entertainment spectacle in the movie.
Q: Is there any real-world event like the Maxi Golf League?
A: While the Maxi Golf League is purely fictional, it draws parallels to real-world controversies like the Enhanced Games, a multi-sport event where performance-enhancing substances are allowed, raising ethical concerns.
Q: What are the real-life concerns that Maxi Sports Drink addresses in Happy Gilmore 2?
A: The Maxi Sports Drink storyline in the film comments on the real-world health risks associated with energy drinks, which have been criticized for causing adverse effects on users’ health due to high sugar and caffeine content.
Final Thoughts
In Netflix‘s Happy Gilmore 2, Maxi Sports Drink and the Maxi Golf League are fictional elements designed to provide a satirical look at the commercialization of sports and health. Though these elements are not based on real-life companies, they draw clear parallels to current issues in the sports and business industries, such as performance-enhancing substances and the rise of sensationalized sports. Frank Manatee, the fictional owner of Maxi, serves as the film’s antagonist, embodying the excesses of modern commercialism in sports.
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