Chief Executive Officer of Google parent Alphabet Inc. Sundar Pichai, considered Google as ‘pro-competitive’ and defended it from all the claims that called Google anticompetitive establishing rivalry of technology in the digital advertising market and social platform TikTok.
At the Code Conference in Los Angeles, on Tuesday, Pichai gave some statements. He categorized Apple Inc. and Microsoft Corp. as competitors in the video space.
According to him, YouTube Shorts is a “great start” and Google’s TikTok competitor.
“Competition in tech is hyper-intense,” Pichai continued saying that the rise of TikTok “shows there is competition in the space”. And “how vibrant this market is” compared to years past.
In 2020, the US Justice Department sued Google for the search market in violation of antitrust laws and also in preparation to blame it for dominating the digital advertising market.
Google runs a very popular search engine and only blockage the way of Microsoft Bing and Yahoo Search.
“Do I wake up and worry about all the stuff that’s coming down?” Pichai further added, “Absolutely.” “My guidance to our teams is to be respectful and engage the way we have in Europe” and “engage constructively through the process.”
In the audience of the Code Conference, one question arises about the fee details of paying Apple for keeping Google as the default search engine. Google runs in the Safari web browser across iPhones, iPads, and Macs.
Pichai called it a “standard” deal and the company competed with others for the deal. And it would continue to pursue acquisitions that make any profit or sense for the company.
Pichai also presented some details about Google’s purchase of Fitbit and the technology that will power Google’s upcoming Pixel Watch.
He elaborated that Google never considered buying Twitter Inc. earlier this year nor showed interest in taking over Pinterest Inc.