Alo Yoga is a private American athleisure and wellness apparel company headquartered in Beverly Hills, California, United States. It is best known for its premium yoga wear, activewear, and lifestyle clothing designed for both studio and street use.
Founded in 2007 by Danny Harris and Marco DeGeorge, the company has evolved into one of the most popular lifestyle and yoga apparel brands in the world. It operates under its parent company Color Image Apparel, Inc., which also owns the basics brand Bella+Canvas.
Alo Yoga has expanded globally, with dozens of retail stores, an online presence across more than 80 countries, and a growing range of wellness, skincare, and beauty products. As of 2025, Danny Harris continues to serve as CEO and co-owner of the company.
Ownership Status of Alo Yoga
Alo Yoga is a privately owned company, not listed on any stock exchange. Ownership remains primarily in the hands of its two founders — Danny Harris and Marco DeGeorge — who are also the owners of Color Image Apparel (Alo’s parent company).
Since the company is private, it does not file public reports about its shareholders, but credible sources like Forbes and Business of Fashion indicate that both founders share roughly equal ownership (50% each) of the company.
Major Shareholders
| Shareholder / Entity | Ownership Percentage | Notes |
|---|---|---|
| Danny Harris | 50% | Co-founder and CEO; co-owner through Color Image Apparel. |
| Marco DeGeorge | 50% | Co-founder and co-owner; active in creative and business operations. |
Note: Alo Yoga is a privately held company, so exact shareholding details are not publicly available. The above figures are based on industry estimates and media reports.
Key Shareholder Highlights
Alo Yoga’s ownership structure is highly centralized around its two founders. Both Harris and DeGeorge are long-time business partners who previously co-founded Color Image Apparel and Bella+Canvas, two successful apparel ventures before launching Alo.
- Danny Harris – As co-founder and CEO, Harris is the public face of Alo Yoga. Under his leadership, the company has become a billion-dollar brand, known for its celebrity collaborations and strong social media marketing. Forbes estimates his personal net worth at approximately $4.7 billion (2025), largely based on his stake in Alo Yoga.
- Marco DeGeorge – The company’s co-founder and co-owner, DeGeorge plays a vital role in brand direction, design, and overall strategy. He shares an equal ownership stake and works closely with Harris to guide the company’s expansion.
Together, they have transformed Alo Yoga from a niche yoga clothing brand into a global wellness and lifestyle empire.
Recent Developments in Ownership
Alo Yoga remains privately owned as of 2025, but several developments have drawn investor attention:
- In October 2023, media reports indicated that Alo Yoga’s parent company was seeking new investors at a valuation of around $10 billion.
- Despite these investment discussions, there has been no confirmed sale or ownership change — founders Danny Harris and Marco DeGeorge continue to control the company.
- Alo has also expanded internationally, opening new retail stores in London, Singapore, and the Philippines, signaling its global ambitions.
If the company decides to go public or accept major private equity investment, the ownership percentages may evolve — but as of now, it remains founder-led and privately controlled.
FAQs
1. Who is the current owner of Alo Yoga?
Alo Yoga is privately owned by its co-founders Danny Harris and Marco DeGeorge, who are also owners of its parent company, Color Image Apparel.
2. Is Alo Yoga publicly traded or privately owned?
It is a privately held company, not listed on any stock exchange.
3. Who founded Alo Yoga?
Alo Yoga was founded in 2007 by Danny Harris and Marco DeGeorge in Los Angeles, California.
4. What is the net worth of Alo Yoga’s founders?
As of 2025, Forbes estimates both Danny Harris and Marco DeGeorge to be worth around $4.7 billion each, based on their stakes in Alo Yoga and its parent company.
5. Has the ownership changed recently?
No. Ownership remains with the founders, though the company has considered bringing in investors for expansion. There has been no official change in controlling ownership.
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