Celsius Holdings, Inc. is a publicly traded beverage company headquartered in Boca Raton, Florida, United States. It is best known for its CELSIUS® functional energy drinks, which are marketed as fitness-focused and metabolism-boosting beverages. The company trades on the NASDAQ Stock Market under the ticker symbol CELH.
Founded in 2004 by Steve Haley, the company has grown into one of the fastest-growing energy drink brands in the United States. Celsius products are sold across North America, Europe, Asia, and other international markets, with distribution in convenience stores, supermarkets, gyms, and online platforms.
As of 2025, the company is led by John Fieldly, who serves as Chairman and Chief Executive Officer.
Ownership Status of Celsius Holdings, Inc.
There is no single private owner of Celsius Holdings, Inc. Since it is a publicly traded company, ownership is distributed among institutional investors, mutual funds, strategic partners, and individual shareholders. Ownership percentages change over time based on stock market activity and regulatory filings with the U.S. Securities and Exchange Commission (SEC).
Major Shareholders
| Shareholder / Entity | Ownership Percentage | Notes |
|---|---|---|
| PepsiCo, Inc. | ~10% | Strategic partner; acquired stake through preferred shares and long-term distribution agreement |
| The Vanguard Group | ~7–8% | Passive institutional investor via index funds |
| BlackRock, Inc. | ~6–7% | Holds shares across multiple asset-management funds |
| Insider Ownership (Management & Directors) | <2% | Includes CEO John Fieldly and board members |
Note: The remaining shares are held by a wide range of institutional and retail investors worldwide.
Key Shareholder Highlights
Celsius Holdings’ ownership structure reflects strong institutional confidence combined with a strategic corporate partnership.
- PepsiCo is the most influential shareholder due to its strategic role. Beyond equity ownership, PepsiCo serves as Celsius’s exclusive global distribution partner, significantly expanding the brand’s retail reach.
- Vanguard and BlackRock are long-term, passive investors, reflecting Celsius’s inclusion in major stock market indices.
- Company executives and directors hold a smaller equity stake but play a key role in operational and strategic decision-making.
Unlike some public companies, Celsius does not have activist investors controlling board decisions.
Recent Developments in Ownership
In recent years, Celsius’s ownership structure has remained relatively stable.
- PepsiCo’s investment, initially announced in 2022, continues to be a cornerstone of the company’s ownership and growth strategy.
- Institutional ownership has fluctuated slightly due to market conditions, but no controlling shareholder has emerged.
- Insider ownership levels have remained modest, consistent with many high-growth public companies.
There have been no takeover bids or ownership control changes reported as of 2025.
FAQs
1. Who is the current owner of Celsius?
Celsius does not have a single owner. It is publicly owned by shareholders, including institutional investors like Vanguard and BlackRock, and strategic partner PepsiCo.
2. Is Celsius publicly traded or privately owned?
Celsius Holdings, Inc. is publicly traded on the NASDAQ under the ticker CELH.
3. Who founded Celsius?
Celsius was founded by Steve Haley in 2004.
4. Does PepsiCo own Celsius?
PepsiCo does not fully own Celsius but holds a significant minority stake (around 10%) and acts as its global distribution partner.
5. Has Celsius ownership changed recently?
Ownership changes slightly over time due to trading activity, but there have been no major ownership shifts or control changes recently.
Celsius Holdings, Inc. Official Site
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