Frida Baby is a privately held baby and maternal care company headquartered in Miami, Florida, United States. The brand is widely known for its practical and innovative parenting products, especially the popular NoseFrida “The Snotsucker.”
Founded in 2014 by Chelsea Hirschhorn, the company focuses on baby health, postpartum recovery, and everyday parenting essentials. Over the years, Frida Baby has expanded into multiple product lines, including Frida Mom and Frida Fertility, serving parents across the United States and internationally.
As of 2026, Chelsea Hirschhorn continues to serve as the company’s CEO, leading its product development and expansion strategy.
Ownership Status of Frida Baby
Frida Baby is a privately owned company. It is not publicly traded, which means it does not trade on any stock exchange and does not have a ticker symbol.
There is no single outside public owner. Instead, ownership is primarily held by:
- Founder and CEO Chelsea Hirschhorn
- Private investors
- Institutional growth equity firms
Over time, the company has raised funding from private investment firms to support expansion, marketing, and product innovation.
Major Shareholders
| Shareholder / Entity | Ownership Percentage | Notes |
|---|---|---|
| Chelsea Hirschhorn | Not publicly disclosed | Founder & CEO; retains significant ownership stake |
| L Catterton | Not publicly disclosed | Global consumer-focused private equity firm; invested for growth expansion |
| Other Private Investors | Not publicly disclosed | Early-stage and growth investors |
Note: Because Frida Baby is privately held, exact ownership percentages are not publicly disclosed.
About Chelsea Hirschhorn
Chelsea Hirschhorn is an American entrepreneur and the founder and CEO of Frida Baby. She launched the company in 2014 with the goal of creating honest, practical, and problem-solving products for parents. Under her leadership, Frida Baby grew from a single product brand — best known for the NoseFrida nasal aspirator — into a major baby and maternal care company with multiple product lines, including Frida Mom and Frida Fertility.
Hirschhorn is widely recognized for challenging traditional baby product marketing and introducing straightforward, real-life solutions for modern parents. She continues to lead the company’s innovation, branding, and expansion strategy from its headquarters in Miami, Florida.
Chelsea Hirschhorn Net Worth
Chelsea Hirschhorn’s exact net worth is not publicly disclosed, as Frida Baby is a privately held company and does not release detailed financial data. However, based on Frida Baby’s strong retail presence in major stores such as Target, Walmart, and Amazon, along with private equity investment from L Catterton, industry estimates suggest her net worth is likely in the multi-million-dollar range.
Since she remains founder and CEO with a significant ownership stake, the company’s valuation plays a key role in her overall wealth. Without an IPO or public financial filings, precise figures cannot be independently verified.
Key Shareholder Highlights
Frida Baby’s ownership structure reflects a founder-led company backed by private equity investment.
- Chelsea Hirschhorn founded the company and remains deeply involved in operations and product development. As a founder-led brand, she plays a central role in strategic decisions.
- L Catterton, a well-known consumer-focused private equity firm, invested in Frida Baby to help scale its distribution, retail presence, and product innovation. The firm has backed many global consumer brands and typically supports growth-stage companies.
Frida Baby’s growth strategy has focused on expanding into major retailers such as Target, Walmart, and Amazon, as well as entering new maternal and fertility categories.
Recent Developments in Ownership
There have been no public announcements indicating a sale, IPO, or full acquisition of Frida Baby. The company remains privately owned, with growth capital support from private equity investors.
As a private company, ownership changes—if any—are not regularly disclosed unless a major transaction occurs.
FAQs
1. Who is the current owner of Frida Baby?
Frida Baby is primarily owned by its founder, Chelsea Hirschhorn, along with private equity firm L Catterton and other private investors.
2. Is Frida Baby publicly traded or privately owned?
Frida Baby is privately owned and does not trade on any stock exchange.
3. Who founded Frida Baby?
The company was founded by Chelsea Hirschhorn in 2014.
4. Has Frida Baby been sold?
No, there is no public record of Frida Baby being fully sold or acquired. It remains a privately held company with private equity investment support.
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