Harley-Davidson is one of the most iconic motorcycle brands in the world. Known for its classic design, loud engine sound, and strong American identity, Harley-Davidson has been a symbol of freedom for over a century. Many people wonder who owns this famous company today. Is it still American-owned? Let’s explore the full story in simple way:-
Who Owns Harley-Davidson in 2025?
As of 2025, Harley-Davidson, Inc. is a publicly traded company listed on the New York Stock Exchange (NYSE) under the ticker symbol HOG. This means the company is owned by individual and institutional shareholders who have bought its stocks. There is no single person or family who owns the entire company.
However, there are some major shareholders who hold a significant portion of Harley-Davidson’s stock. These include large investment firms, mutual funds, and company executives.
Ownership Details: Top Shareholders of Harley-Davidson:-

Shareholder Name | Type | Ownership (Approx.) |
---|---|---|
The Vanguard Group | Institutional Investor | 10% |
BlackRock Inc. | Institutional Investor | 9% |
H Partners Management | Investment Firm | 6% |
Jochen Zeitz (CEO) | Individual Executive | <1% (Stock options) |
Note: The percentages are estimates and can change depending on stock market activity.
Who is the CEO of Harley-Davidson?

The current CEO and President of Harley-Davidson is Jochen Zeitz. He took on the role permanently in 2020. Zeitz is a German businessman who was previously the CEO of Puma, the global sportswear company. Under his leadership, Harley-Davidson has focused on becoming more modern and global while staying true to its heritage.
Is Harley-Davidson Still an American Company?

Yes, Harley-Davidson is still an American company. Its headquarters are located in Milwaukee, Wisconsin, where it was founded in 1903. The company still manufactures many of its motorcycles in the United States, although it also has operations in other countries for global distribution.
Has Harley-Davidson Ever Been Sold?
Harley-Davidson has never been fully sold to another company or country. However, like many public companies, large investors can buy significant shares. Some rumors have spread over the years about it being bought by foreign companies, but those are not true. The company remains independent and American-owned through shareholders.
FAQs
Q. Is Harley-Davidson privately owned?
No, Harley-Davidson is a public company. Anyone can buy its shares on the stock market.
Q. Who is the largest shareholder of Harley-Davidson?
As of 2025, The Vanguard Group is the largest shareholder, owning about 10% of the company’s stock.
Q. Is Harley-Davidson owned by the government?
No, Harley-Davidson is not owned by any government. It is owned by individual and institutional investors.
Q. Can I buy shares of Harley-Davidson?
Yes, you can buy shares through any stock trading platform using the ticker symbol HOG.
Q. Is Harley-Davidson owned by China or another country?
No, Harley-Davidson is not owned by any foreign government or company. It is still an American company.
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