As of September 5, 2025, Thom Brodeur is the new owner of the Miss USA and Miss Teen USA brands. Thom Brodeur announced that he had acquired the pageants, securing a 10-year exclusive contract to run both franchises. This acquisition follows a tumultuous period for the Miss USA and Miss Teen USA pageants, during which Laylah Rose previously served as President and CEO, overseeing the operations of the pageants.
Brodeur’s acquisition comes at a critical time, following a series of controversies surrounding the pageant’s management and leadership, with changes in ownership and leadership over the years. His announcement in September 2025 marks a new chapter for these prestigious beauty competitions.
Ownership Status of Miss USA and Miss Teen USA
| Shareholder / Owner | Ownership Percentage | Notes |
|---|---|---|
| Thom Brodeur | 100% | Thom Brodeur acquired Miss USA and Miss Teen USA brands with a 10-year exclusive contract on September 5, 2025. |
| Laylah Rose | Previously owned | Former President and CEO of the pageants, with ownership of the brands before Brodeur’s acquisition. |
| Miss Universe Organization (WME/IMG) | Previously owned | The pageants were formerly owned by the Miss Universe Organization, and later acquired by other private investors before Brodeur’s deal. |
Thom Brodeur now holds the exclusive rights to the Miss USA and Miss Teen USA brands for the next 10 years, bringing stability and fresh leadership to the competitions after a period of uncertainty and changes in ownership.
Thom Brodeur (Owner)
Thom Brodeur is a well-established entrepreneur and media investor with extensive experience in the entertainment industry. He is known for his business acumen and ability to navigate the complexities of high-profile acquisitions. Brodeur’s expertise has helped him lead the Miss USA and Miss Teen USA brands into their next phase of growth.
Before acquiring Miss USA, Brodeur was involved in media investments and brand management, making him a natural fit to oversee the pageants’ future. His 10-year exclusive contract grants him control over both pageants and provides an opportunity to revitalize the brand and increase its cultural and social impact. Brodeur’s leadership is expected to bring fresh energy to the competitions, with a focus on diversity, empowerment, and philanthropy.
Brodeur’s acquisition follows years of ownership instability for Miss USA, after Laylah Rose held the role of President and CEO and previously owned the brand.
Laylah Rose (Former President & CEO)
Before Thom Brodeur’s acquisition, Laylah Rose was a significant figure in the world of beauty pageants. She served as the President and CEO of Miss USA and Miss Teen USA, and during her tenure, she was able to modernize some aspects of the pageants, making them more inclusive and focusing on empowering contestants. However, under her leadership, the pageants also faced challenges, including controversies related to leadership changes and brand perception.
Rose’s tenure was characterized by several transitions, and by the time Brodeur’s acquisition deal was announced in September 2025, she no longer had ownership or control over the brands. While Laylah Rose contributed to innovative changes, her departure marked a significant turning point for the future of both Miss USA and Miss Teen USA.
Company Overview
Miss USA and Miss Teen USA are two of the most prestigious beauty pageants in the United States. The Miss USA pageant was founded in 1952, and its counterpart, Miss Teen USA, was introduced in 1983. Both pageants are part of the broader Miss Universe Organization, which is known globally for its dedication to empowering women through the platform of beauty and talent.
Since the acquisition by Thom Brodeur in 2025, the future of the pageants is expected to focus on modernizing the brand, increasing digital engagement, and enhancing social justice initiatives. Brodeur has emphasized his desire to create a more inclusive space for contestants, moving away from outdated beauty standards and focusing on values that empower and inspire.
Recent Developments in Ownership
- 2025 – Thom Brodeur Acquires Miss USA and Miss Teen USA: On September 5, 2025, Thom Brodeur announced that he had acquired the Miss USA and Miss Teen USA brands under a 10-year exclusive contract. This acquisition followed a period of uncertainty under the leadership of Laylah Rose, marking a fresh start for the pageants.
- 2025 – Focus on Diversity and Modernization: Under Brodeur’s leadership, the pageants are expected to undergo major changes, with a focus on inclusivity, diversity, and empowering women from various backgrounds.
- Ownership Change Timeline: The Miss Universe Organization previously owned the brands, followed by a series of sales and leadership transitions, until Brodeur finalized his deal in September 2025.
FAQs
Q: Who owns Miss USA now?
Thom Brodeur is the current owner of the Miss USA and Miss Teen USA brands, having acquired them on September 5, 2025, under a 10-year exclusive contract.
Q: When did Thom Brodeur acquire Miss USA?
Thom Brodeur acquired Miss USA and Miss Teen USA on September 5, 2025, following a period of ownership changes under previous leaders.
Q: Who was the previous owner of Miss USA?
Before Thom Brodeur’s acquisition, Laylah Rose served as President and CEO and owned the Miss USA franchise. She managed the pageant until 2025 when ownership was transferred to Brodeur.
Q: What changes are expected under Thom Brodeur’s ownership?
Under Thom Brodeur’s leadership, Miss USA and Miss Teen USA are expected to focus more on inclusivity, diversity, and empowerment. Brodeur plans to modernize the brand and expand its impact on digital platforms.
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