Skims is a fast-growing American fashion brand best known for its inclusive shapewear, loungewear, and apparel. Since its launch in 2019, Skims has gained global attention for celebrating body diversity and offering a wide range of sizes and skin-tone shades. In 2025, many people are curious: who owns Skims, and who is running the company?
Skims Ownership Details
| Owner / Investor | Estimated Ownership (%) | Notes |
|---|---|---|
| Kim Kardashian | ~35% | Co‑founder and largest individual shareholder |
| Jens Grede | ~30–35% | Co‑founder and CEO; major operational control |
| Emma Grede | ~8% | Co‑founder and CPO |
| Other Investors | ~20% | Venture capital firms and private backers |
Who Owns Skims?
Skims is a privately-owned company, co-founded by Kim Kardashian, Jens Grede, and Emma Grede in September 2019. While reports about investors exist, it remains privately held—not publicly traded.
Over multiple funding rounds, Skims raised capital from firms like Lone Pine Capital, Thrive Capital, Imaginary Ventures, and Wellington Management, bringing its valuation to around $4 billion by mid‑2023.
According to Forbes, Kim Kardashian retains the largest individual stake, estimated to be around 35% of the company. Her co-founder and CEO, Jens Grede, holds a similar controlling percentage, and together with Emma Grede, they collectively control more than 50% of Skims. Emma Grede herself reportedly owns about 8% of the company.
In summary, Skims remains a privately held company, with ownership shared primarily among Kim Kardashian, Jens Grede, Emma Grede, and a group of venture capital investors.
Skims Company Background
Skims was co-founded by Kim Kardashian, Jens Grede, and Emma Grede in September 2019, originally under the name “Kimono Intimates” before quickly rebranding to Skims. The brand gained traction for its innovative approach to body positivity, offering adaptive sizing and skin-tone inclusive products. After launching, Skims secured multiple major funding rounds, achieving a valuation of $1.6 billion in 2021, and rose to $4 billion by 2023.
Although Kim Kardashian is the public face and creative driver, business operations are led by CEO Jens Grede, while Emma Grede, the company’s Chief Product Officer, manages product vision and development.
SKIMS Product Chart (2025)
| Category | Examples of Products |
|---|---|
| Shapewear | Sculpting Bodysuits, Waist Cinchers, Control Thongs |
| Loungewear | Soft Lounge Dresses, Pajama Sets, Joggers, Robes |
| Underwear | Briefs, Thongs, Boyshorts, Bralettes, Wireless Bras |
| Bras | T-Shirt Bras, Push-Up Bras, Strapless Bras |
| Swimwear | Bikinis, One-Piece Swimsuits, Swim Shorts, Cover-Ups |
| Sleepwear | Sleep Tops, Shorts, Pants, Nightgowns |
| Menswear (new) | Boxer Briefs, Tanks, T-Shirts, Lounge Pants |
| Kidswear | Mini Bodysuits, Tank Sets, Sleepwear for Children |
| Hosiery | Tights, Sheer Control Pantyhose, Seamless Stockings |
| Seasonal Drops | Limited Edition Colors, Valentine’s or Holiday Collections |
| Accessories | Socks, Gloves, Headbands, Slippers |
Who Runs Skims Today?
CEO Jens Grede oversees Skims’ global operations and strategic execution. Emma Grede drives product development and brand vision. Kim Kardashian, beyond being the public face, actively contributes to creative direction, marketing, and product design.
Despite speculation, Skims remains unlisted and privately held, with no immediate IPO plans—though both founders and critics expect a potential public offering in the future.
FAQs
Q: Who owns Skims?
A: Skims is privately owned by its co‑founders: Kim Kardashian (~35%), Jens Grede (~30–35%), and Emma Grede (~8%), along with venture capital backers holding the rest.
Q: Who is the CEO of Skims?
A: The CEO is Jens Grede, a co-founder and the operational leader of Skims.
Q: Is Skims publicly traded?
A: No. Skims is privately owned and not listed on any stock exchange.
Q: What is Skims’ valuation?
A: As of mid‑2023, Skims is valued at approximately $4 billion based on its most recent funding rounds.
Q: Who makes product decisions at Skims?
A: While Jens Grede handles business operations, Emma Grede leads product development, and Kim Kardashian contributes to creative and marketing strategy.
Skims is a privately held fashion business, founded and majority-owned by Kim Kardashian, Jens Grede, and Emma Grede. Kim is the largest individual stakeholder with about 35% ownership, while Jens and Emma together share most of the remaining control. Under CEO Jens Grede’s leadership, Skims continues to innovate and expand—though it remains firmly in private hands as of 2025.
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