Sugar Bear Hair (often stylized as Sugarbearhair) is a private beauty and wellness brand best known for its vegan gummy vitamins, especially the iconic blue bear-shaped Hair Vitamins. These gummies are marketed to support hair health and have gained massive popularity through influencer marketing and social media buzz.
The brand focuses on vegan, cruelty-free dietary supplements that also include multivitamins and sleep formulations. Sugar Bear Hair products are sold worldwide online (including on their official website and Amazon) and through retail partners like Ulta and Target.
Headquartered in Oakland Park, Florida, USA, the company operates as a privately held entity, not traded on public stock exchanges.
Ownership Status of Sugar Bear Hair
Sugar Bear Hair is privately owned. The company was established in 2015 and has remained under private ownership, with strategic investments from external firms rather than being publicly traded. Ownership is primarily held by its founders and possibly influenced by growth-stage investors.
Founders and Key Figures
| Person / Entity | Role / Ownership Context | Notes |
|---|---|---|
| Nicole Christine Johnson | Co-Founder & CEO (also known as Nicole Nightly) | Key founder and top executive involved in major business decisions. |
| Dan (Daniel) Morris | Co-Founder | Partnered in establishing the company with Johnson. |
| Nexus Capital Management | Strategic Growth Investor | Institutional investor supporting expansion. |
| Meaningful Partners LLC | Strategic Growth Investor | Supports operational and strategic growth. |
Note: The remaining ownership may include other private stakeholders or equity held by the principals and investors. Detailed percentages are not publicly disclosed for this private company.
Key Ownership Highlights
- Founded in 2015 by Nicole Christine Johnson (also known as Nicole Nightly) and Dan Morris, Sugar Bear Hair began as a creative approach to beauty supplements with vegan and plant-based formulations.
- Sugar Bear Hair’s growth has been tied to strategic investments from private equity partners like Nexus Capital Management and Meaningful Partners LLC, which help fuel product development and expansion.
- Although Nicole Johnson is often cited in legal contexts as the owner and leading executive, the company itself — BeSweet Creations LLC (doing business as Sugarbearhair) — holds the brand rights and operates the business.
Recent Developments in Ownership
In 2021, Sugar Bear Hair announced a growth investment deal with institutional partners Nexus Capital Management and Meaningful Partners. This investment does not indicate a change to public ownership but highlights a strategic partnership aimed at expanding the brand’s market reach and product offerings.
Since that investment, Sugar Bear Hair has continued to operate as a private company and has not announced any plans for an IPO or full acquisition.
FAQs
1. Who is the current owner of Sugar Bear Hair?
Sugar Bear Hair is privately owned by its founding team (including Nicole Christine Johnson and Dan Morris) and supported by strategic investors such as Nexus Capital Management and Meaningful Partners.
2. Is Sugar Bear Hair publicly traded or privately owned?
The company is privately owned and not listed on any public stock exchange.
3. Who founded Sugar Bear Hair?
Sugar Bear Hair was founded by Nicole Christine Johnson (also known as Nicole Nightly) and Dan Morris in 2015.
4. Has the ownership changed recently?
The company secured growth investments in 2021 from Nexus Capital Management and Meaningful Partners, indicating external investment but not a public offering or complete sale.
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