The Dallas Cowboys are one of the most iconic and valuable teams in the National Football League (NFL) and in all of global sports. Known for their massive fan base, rich history, and iconic star logo, many people in 2025 are asking: Who owns the Dallas Cowboys today? This article explains the current ownership, the role of the Jones family, and who truly controls the franchise.
Dallas Cowboys Ownership Details
| Owner | Role | Estimated Stake |
|---|---|---|
| Jerry Jones | Principal Owner, President, General Manager | 50–51% |
| Stephen Jones | Executive VP, CEO, Director of Player Personnel | ~16–17% |
| Charlotte Jones | Executive VP, Chief Brand Officer | ~16–17% |
| Jerry Jones Jr. | Chief Sales and Marketing Officer | ~16–17% |
| Public or Corporate Investors | None (Privately owned) | 0% |
Note: The exact breakdown is not publicly disclosed, but the entire ownership stays within the Jones family.
Who Owns the Dallas Cowboys Today?
As of 2025, the Dallas Cowboys are 100% privately owned by Jerry Jones and his family. Jerry Jones bought the team in 1989 for $140 million. Today, the Cowboys are estimated to be worth over $9 billion, making them the most valuable NFL franchise.
Ownership Structure:
- Jerry Jones: Owns the majority controlling stake, believed to be over 50%.
- The remaining minority stakes are legally and privately held by his children through family trusts and business structures.
No outside investors or corporations own any share of the Dallas Cowboys.
Who is Jerry Jones?
Jerry Jones is a businessman, former football player, and one of the most powerful figures in American sports. After playing college football at the University of Arkansas, he made his fortune in the oil industry. He purchased the Cowboys in 1989 and quickly became known for hands-on management, aggressive marketing, and championship ambitions.
Under Jones’s ownership, the Cowboys won three Super Bowls in the 1990s:
- Super Bowl XXVII (1993)
- Super Bowl XXVIII (1994)
- Super Bowl XXX (1996)
He is credited with transforming the Cowboys into a global brand and was inducted into the Pro Football Hall of Fame in 2017.
Who Runs and Manages Dallas Cowboys Team Now?
Although Jerry Jones remains the official owner and general manager, his children play vital roles:
- Stephen Jones handles most of the football operations, including draft decisions and salary cap management.
- Charlotte Jones oversees the branding, fan experience, and stadium events.
- Jerry Jones Jr. leads the team’s sales, marketing, and corporate partnerships.
The Jones family operates like a tightly coordinated ownership team, preparing for eventual succession.
FAQs
Q: Who is the current owner of the Dallas Cowboys in 2025?
A: The Cowboys are fully owned by Jerry Jones and his family, with Jerry Jones holding the controlling stake.
Q: What percentage of the Cowboys does Jerry Jones own?
A: Jerry Jones is estimated to own more than 50%, giving him full control of the franchise.
Q: Do Jerry Jones’s children own part of the Cowboys?
A: Yes, the remaining stake (around 49%) is divided between Stephen, Charlotte, and Jerry Jr., making it a family-owned team.
Q: Is any part of the team owned by outside investors or the public?
A: No. The Cowboys are 100% privately owned by the Jones family.
Q: Did the Dallas Cowboys announce a new partnership with BRCC?
A: Yes, in July 2022, the Dallas Cowboys announced a new partnership with Black Rifle Coffee Company (BRCC). This collaboration sparked public discussion due to BRCC’s military roots and outspoken branding, but both organizations emphasized shared values around supporting veterans and first responders.
Q: Will the Jones family continue to own the Cowboys in the future?
A: Yes. There are no plans to sell the team. Stephen Jones is expected to become the future principal owner.
Final Thoughts
In 2025, the Dallas Cowboys remain privately and fully owned by Jerry Jones and his family. Jerry still leads the team, but his children play major roles in managing the business, football operations, and marketing. The ownership is expected to stay within the Jones family for generations to come. With no external investors, they have full control over the Cowboys’ future—and that legacy remains strong.
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