Cîroc is a premium French vodka brand known for being one of the few vodkas distilled from fine French grapes instead of grains or potatoes. Launched in 2003, the brand is produced in France under the expertise of master distiller Jean-Sébastien Robicquet of Maison Villevert.
Cîroc is marketed globally as an ultra-premium spirit and is especially popular in the U.S. due to its association with celebrity marketing. The brand is owned by Diageo plc, a multinational spirits company headquartered in London, United Kingdom.
As of 2025, the brand’s global management is handled by Diageo, while North American brand rights are operated through a joint venture between Diageo and Main Street Advisors (MSA).
Ownership Status of Cîroc
There is no single private owner of Cîroc as a brand. Cîroc is owned globally by Diageo plc, a publicly traded company listed on the London Stock Exchange under the ticker symbol DGE and on the New York Stock Exchange under DEO.
In 2025, Diageo created a strategic joint venture with Main Street Advisors, transferring Cîroc’s North American brand rights to the JV. However, Diageo remains the global parent owner of Cîroc outside North America.
Major Stakeholders (Brand-Level)
| Shareholder / Entity | Ownership / Role | Notes |
|---|---|---|
| Diageo plc | Global Owner | Owns Cîroc worldwide except NA region JV. |
| Main Street Advisors (MSA) | Majority stake in North American brand rights | Partnership established in 2025. |
| Maison Villevert / Robicquet | Creator / Distiller (Not Owner) | Produces Cîroc in France; no brand ownership. |
Note: Celebrity Sean “Diddy” Combs previously served as a marketing partner, not an owner. His partnership and profit-sharing agreement ended in 2024.
Key Shareholder Highlights
- Diageo plc is the official global owner of the Cîroc brand. It controls the intellectual property, global production rights, marketing decisions, and distribution outside North America.
- Main Street Advisors became a key stakeholder in April 2025, when Diageo transferred North American brand rights into a newly formed joint venture. This includes brand operations and business expansion in the U.S. and Canada.
- Jean-Sébastien Robicquet, the creator of Cîroc and founder of Maison Villevert, continues to oversee distillation but does not hold ownership of the brand.
Recent Developments in Ownership
- In January 2024, Diageo officially ended its long-standing partnership with Sean “Diddy” Combs, who for many years appeared to be the “face” of Cîroc. The marketing agreement ended after legal disputes, making Diageo the sole global brand owner.
- In 2025, Diageo formed a joint venture with Main Street Advisors, giving MSA a controlling interest in Cîroc’s North American brand rights. Diageo still retains significant involvement and global ownership.
FAQs
1. Who is the current owner of Cîroc?
Cîroc is globally owned by Diageo plc. In North America, brand rights are held by a joint venture between Diageo and Main Street Advisors.
2. Is Cîroc publicly traded or privately owned?
Cîroc is owned by Diageo plc, which is publicly traded under tickers DGE (UK) and DEO (US).
3. Who founded Cîroc?
Cîroc was founded by French master distiller Jean-Sébastien Robicquet in 2003.
4. Did Sean “Diddy” Combs own Cîroc?
No. He had a marketing and profit-share agreement with Diageo, but he never owned the brand. His partnership ended in 2024.
5. Has the ownership changed recently?
Yes. In 2024, the Diddy partnership ended. In 2025, North American brand rights were transferred to a joint venture with Main Street Advisors.
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