Paper Planes is a privately held streetwear and lifestyle apparel brand headquartered in New York, USA. It is best known for its signature hats, caps, and clothing collections that blend street culture with aspirational messaging.
The company was founded in 2014 by Shawn “Jay-Z” Carter, alongside longtime associate Emory Jones, under the umbrella of Roc Nation. Since then, Paper Planes has grown into a widely recognized brand, expanding from accessories into full clothing lines. The company now operates retail stores, including a flagship location in SoHo, New York, and continues to expand through online and wholesale channels.
As of September 2025, Paper Planes is led by Ronnie DeMichael (President), with Just C (Creative Director) shaping the brand’s design direction.
Ownership Status of Paper Planes
Paper Planes is not publicly traded. It is a privately owned company, operating under the ownership and creative control of Shawn “Jay-Z” Carter through his entertainment and lifestyle company Roc Nation. In addition to paper planes, Shawn “Jay-Z” Carter also owns the Rocawear brand.
There is no single outside corporate owner; rather, the company remains tightly held by Roc Nation leadership and co-founders.
Major Figures Behind Paper Planes
| Person / Entity | Role | Notes |
|---|---|---|
| Shawn “Jay-Z” Carter | Founder / Owner | Created Paper Planes under Roc Nation; internationally known rapper & mogul |
| Emory Jones | Co-Founder | Longtime Roc Nation executive; helped establish Paper Planes’ streetwear roots |
| Ronnie DeMichael | President | Oversees operations, finance, and strategic growth |
| Just C | Creative Director | Drives design and aesthetic direction for the brand |
Key Shareholder Highlights
Since Paper Planes is privately held, no shareholder breakdowns are publicly available. However:
- Jay-Z (via Roc Nation) is considered the primary owner and founder.
- Emory Jones is widely recognized as a co-founder and influential partner, helping shape the brand’s voice and culture.
- Day-to-day leadership is managed by President Ronnie DeMichael, signaling professional corporate management under Jay-Z’s ownership.
Recent Developments in Ownership
There have been no recent changes in Paper Planes’ ownership. The company remains firmly under Roc Nation and Jay-Z’s control.
However, in 2023, the brand expanded by opening its first permanent brick-and-mortar retail store in SoHo, New York, marking a milestone in its growth and visibility.
Paper Planes Clothing Net Worth
Paper Planes has become a multi-million-dollar lifestyle and fashion brand under Jay-Z’s Roc Nation. While exact financials are not publicly disclosed, industry estimates place the brand’s valuation in the tens of millions of dollars, thanks to its rapid expansion into apparel, accessories, and retail.
Its flagship store in SoHo, New York, along with strong e-commerce sales, have fueled growth. With Jay-Z’s influence and Emory Jones’ streetwear credibility, Paper Planes continues to position itself as a profitable and culturally influential brand in the global streetwear market.
FAQs
Q. Who is the current owner of Paper Planes?
Paper Planes is owned by Shawn “Jay-Z” Carter through his company Roc Nation.
Q. Is Paper Planes publicly traded or privately owned?
It is a privately owned fashion and lifestyle brand, not listed on any stock exchange.
Q. Who founded Paper Planes?
It was founded in 2014 by Jay-Z, with contributions from Emory Jones.
Q. Has the ownership changed recently?
No. Ownership remains with Jay-Z and Roc Nation. The company has grown operationally but not changed hands.
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