Red Bull is one of the most popular energy drinks in the world, like Prime Drink. It’s more than just a drink—it’s a massive global brand that sponsors extreme sports, owns sports teams, and markets itself with a bold, youthful image. But many people wonder: Who really owns Red Bull? Let’s break it down with the latest information.
Red Bull Ownership Details
| Category | Details |
|---|---|
| Brand | Red Bull |
| Company Name | Red Bull GmbH |
| Founded | 1984 (Austria) |
| Founders | Dietrich Mateschitz & Chaleo Yoovidhya |
| Current Owner (49%) | Mark Mateschitz (Austria) |
| Majority Owner (51%) | Yoovidhya family (Thailand) |
| Headquarters | Fuschl am See, Austria |
| CEO (2025) | Alexander Kirchmayr |
The Story of Red Bull’s Ownership
Red Bull was founded in 1984 by Dietrich Mateschitz, an Austrian entrepreneur, and Chaleo Yoovidhya, a Thai businessman. The drink was inspired by a Thai energy drink called Krating Daeng, created by Chaleo.
Mateschitz helped to adapt and market it to the Western world. In 1987, the first Red Bull can was sold in Austria. From there, the brand exploded into a global powerhouse.
The Original Creators of Red Bull
Red Bull’s story began in the 1980s, when Dietrich Mateschitz, an Austrian entrepreneur, discovered a Thai energy drink called Krating Daeng, created by Chaleo Yoovidhya, a Thai businessman.
In 1984, Mateschitz partnered with Chaleo to bring a new version of that drink to the international market. Together, they co-founded Red Bull GmbH in Austria. The drink was rebranded as Red Bull, and it was launched in 1987 in Austria.
From there, it grew into a global empire, thanks to Mateschitz’s sharp marketing strategy and Chaleo’s support.
Who Owns Red Bull Today?
As of 2025, Red Bull GmbH is a private company based in Fuschl am See, Austria, and it is majority-owned by the Yoovidhya family of Thailand.
After Dietrich Mateschitz passed away in October 2022, his son, Mark Mateschitz, inherited his father’s 49% stake in Red Bull. Mark is now the richest person in Austria and plays a role in strategic decisions.
The remaining 51% of the company is owned by the Yoovidhya family, heirs of co-founder Chaleo Yoovidhya. While the family prefers to stay out of the public eye, they remain the majority shareholders and help guide the company’s direction.
So, in short:
- 49% is owned by Mark Mateschitz (Austria)
- 51% is owned by the Yoovidhya family (Thailand)
Who Runs Red Bull Now?
Although Mark Mateschitz owns nearly half the company, he stepped away from any day-to-day management duties after inheriting his stake. Instead, he serves as a shareholder and focuses on his role on the board.
The current CEO of Red Bull GmbH is Oliver Mintzlaff. He took over after Mateschitz’s passing and is responsible for managing the company’s global operations.
Mintzlaff was previously CEO of RB Leipzig, the Red Bull-owned football club in Germany. He now helps run the business along with other senior leaders.
The company has more than 13,000 employees worldwide and sells over 11 billion cans of Red Bull each year.
Key People in Red Bull (2025):
- Oliver Mintzlaff – CEO of Red Bull GmbH
- Mark Mateschitz – Shareholder & Son of Founder
- Yoovidhya Family – Majority Shareholders
How Much is Red Bull Worth?
As of 2025, Red Bull is valued at over $20 billion USD. It sold more than 12 billion cans worldwide in 2024 alone. The company is not listed on any stock exchange, so it’s a privately owned business.
Red Bull’s Global Business
Red Bull is involved in more than just drinks. It owns sports teams, organizes extreme sports events, and even produces media.
Some of Red Bull’s well-known ventures include:
- Formula One team: Oracle Red Bull Racing
- Football teams: RB Leipzig, Red Bull Salzburg, New York Red Bulls
- Red Bull TV and Red Bull Media House
FAQs
Q: Who owns the most shares of Red Bull?
A: The Yoovidhya family of Thailand owns 51% of Red Bull, making them the majority shareholders.
Q: Who is Mark Mateschitz?
A: He is the son of Red Bull’s co-founder Dietrich Mateschitz. After his father’s death in 2022, Mark inherited his 49% stake in Red Bull.
Q: Is Red Bull publicly traded?
A: No, Red Bull GmbH is a private company. It is not listed on any stock exchange.
Q: Who is the CEO of Red Bull now?
A: As of 2025, Oliver Mintzlaff is the CEO.
Q: Is Red Bull a public company?
A: No, Red Bull is a private company.
Q: Where is Red Bull headquartered?
A: Red Bull’s global headquarters is in Fuschl am See, Austria.
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