Misfits Boxing is a privately‑held sports‑promotion company headquartered in London, England. It was founded in 2022 by KSI (Olajide Olatunji), Mams Taylor, Kalle Sauerland, and Nisse Sauerland. The company is known for organizing crossover boxing events, which feature social media influencers, YouTubers, and non‑traditional athletes. Misfits Boxing operates under Wasserman Boxing as a division.
Ownership Status of Misfits Boxing
Misfits Boxing is privately held, and there is no single owner. Instead, it operates as a collaborative venture between its founders and Wasserman Boxing. The precise ownership breakdown is not publicly disclosed.
Key Stakeholders & Founders
| Name | Role / Ownership Context |
|---|---|
| KSI (Olajide Olatunji) | Co‑founder; public face of the company; involved in promotion and event development. |
| Mams Taylor | Co‑founder; president of the company, managing business operations, production, and logistics. |
| Kalle Sauerland | Co‑founder through Wasserman Boxing; responsible for the boxing promotion and events management. |
| Nisse Sauerland | Co‑founder; plays a key role in promotion and organizational structure of Misfits Boxing. |
While Misfits Boxing is privately held, its business partnerships and leadership are made up of these prominent figures.
About KSI (Olajide Olatunji)
KSI, whose full name is Olajide Olayinka Williams “JJ” Olatunji, was born on 19 June 1993 in Watford, Hertfordshire, England. He first gained fame via YouTube, launching his main channel around 2009 where he posted commentary and gameplay videos of FIFA and other titles. Over time he diversified into vlogs, music, and then into professional and crossover boxing. He is also co‑founder of the YouTube collective known as the Sidemen. His brand presence extends into business ventures, and he has become a prominent figure in entertainment, sports and digital media.
KSI’s Net Worth
Estimates for KSI’s net worth in 2025 place it at approximately US $100 million (some sources give a range of US $100–150 million) based on his diversified income from YouTube, boxing, music and business ventures. Other estimates corroborate a figure around the US $100 million mark. His wealth is amplified by involvement in successful brand partnerships (for example his stake in the energy drink Prime and other ventures) as well as high‑profile boxing bouts and digital media revenues.
Key Leadership Changes & Recent Developments
Recent developments have stirred conversation about a leadership shift in Misfits Boxing:
- Andrew Tate, the controversial figure, is in advanced talks to fight under the Misfits Boxing banner, and his involvement has raised questions about his leadership role within the company.
- In October 2025, promotional material claimed that Andrew Tate had taken over as CEO of Misfits Boxing, replacing KSI. However, the official announcement of this shift in leadership has yet to be confirmed through legal filings.
- Tate’s fight has also been confirmed, with the heavyweight bout expected to take place in Dubai in December 2025.
The rumors surrounding Tate’s promotion suggest a dynamic change in Misfits Boxing’s management structure. This potential leadership shift could have a significant impact on the company’s brand and future direction.
FAQs
1. Who is the current owner of Misfits Boxing?
Misfits Boxing is privately owned by its founders: KSI, Mams Taylor, Kalle Sauerland, and Nisse Sauerland, with strategic backing from Wasserman Boxing. There is no single owner, and ownership is shared among the founding members.
2. Is Misfits Boxing publicly traded or privately owned?
It is privately held and is not listed on any stock exchange.
3. Who founded Misfits Boxing?
Misfits Boxing was founded in 2022 by KSI, Mams Taylor, Kalle Sauerland, and Nisse Sauerland.
4. Has the ownership changed recently?
While there has been no formal ownership change, there have been discussions about Andrew Tate becoming the CEO of Misfits Boxing in late 2025, replacing KSI. This change has yet to be legally verified but is featured in promotional materials.
5. Who is the current CEO of Misfits Boxing?
As of October 2025, Andrew Tate is reported to be the new CEO of Misfits Boxing, having replaced KSI in this leadership role. However, this has not been officially confirmed in legal filings, and it appears to be a promotional decision by the company.
Misfits Boxing remains a collaborative effort between its founders and Wasserman Boxing. While KSI has been the public face of the promotion, Andrew Tate’s recent rise in prominent leadership suggests a shift that could redefine the company’s direction. However, the true legal ownership and CEO position remain somewhat ambiguous, with promotional materials suggesting a move towards Andrew Tate at the helm, but without official confirmation at this time.
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