Savannah Bananas is a privately owned exhibition baseball team based in Savannah, Georgia, United States. The team is famous for its fast-paced and entertaining version of the sport called “Banana Ball,” which mixes baseball with live entertainment, dancing, and fan interaction.
Founded in 2016 by Jesse Cole and Emily Cole, the Savannah Bananas quickly became a viral sensation, attracting national attention for transforming traditional baseball into a show-like experience.
The team operates under Fans First Entertainment, which is the parent company that also manages related teams such as the Party Animals.
As of 2025, the team is led by Jesse Cole, who serves as the Owner and CEO of Fans First Entertainment.
Ownership Status of Savannah Bananas
Savannah Bananas is not publicly traded; it is privately owned by Jesse and Emily Cole through their company Fans First Entertainment.
They have no outside investors, and ownership remains completely in their hands. Jesse Cole has publicly stated that he has turned down multiple investment offers to keep the company’s mission and values fully independent.
Major Shareholders
| Shareholder / Entity | Ownership Percentage | Notes |
|---|---|---|
| Jesse Cole | Majority (Estimated 60–70%) | Founder, primary owner, and CEO of Fans First Entertainment. |
| Emily Cole | Minority (Estimated 30–40%) | Co-founder and business partner, co-owner of the Bananas. |
| Fans First Entertainment | 100% privately held | Parent company that owns and operates the Savannah Bananas organization. |
Note: Savannah Bananas has no public or institutional shareholders; ownership is fully retained by the founding couple.
Key Shareholder Highlights
- Jesse Cole is the visionary behind the Savannah Bananas and the creator of the “Banana Ball” format. Known for his yellow tuxedo and showmanship, he combines entrepreneurship and entertainment to redefine baseball.
- Emily Cole, his wife, co-founded Fans First Entertainment and plays a crucial role in managing operations, fan experience, and company strategy.
- Together, they built the Bananas brand from scratch — even selling their house in the early years to fund the team — turning it into one of the most popular and profitable entertainment-based sports ventures in the U.S.
About the Owner Jesse Cole
Jesse Cole is an American entrepreneur, author, and sports innovator best known as the Owner of the Savannah Bananas and the Founder and CEO of Fans First Entertainment.
He is recognized for revolutionizing minor-league baseball by creating an experience-driven version of the sport where entertainment takes center stage. His mantra — “Fans First, Entertain Always” — guides every decision within the Bananas organization.
Cole is also the author of books such as “Find Your Yellow Tux” and “Fans First: Change The Game, Break The Rules & Create An Unforgettable Experience.”
Jesse Cole Net Worth
As of 2025, Jesse Cole’s estimated net worth is around $4 million, according to public sources and business valuation estimates.
While the exact figure is not publicly confirmed, his wealth primarily comes from Fans First Entertainment, which owns the Savannah Bananas, brand sponsorships, merchandise, book sales, and nationwide Banana Ball tours.
Industry observers estimate that the Savannah Bananas organization itself could be valued at over $20 million, given its consistent sold-out tours, social media reach, and brand power.
Despite significant success, Jesse Cole has chosen not to sell equity or accept investor funding, keeping his financial control fully independent.
Recent Developments in Ownership
- In 2025, Jesse Cole confirmed that the team would continue expanding its touring model across the U.S., emphasizing the entertainment-first approach.
- The Bananas’ touring success has led to record-breaking ticket sales, often selling out months in advance.
- Jesse and Emily Cole continue to own 100% of Fans First Entertainment, and no new ownership changes have been reported.
FAQs
1. Who is the current owner of Savannah Bananas?
The team is owned by Jesse Cole and Emily Cole through their private company Fans First Entertainment.
2. Is Savannah Bananas publicly traded or privately owned?
It is privately owned — there are no public investors or stock listings.
3. Who founded the Savannah Bananas?
The team was founded by Jesse and Emily Cole in 2016.
4. What is Jesse Cole’s net worth?
As of 2025, Jesse Cole’s estimated net worth is around $4 million, with the Bananas organization valued at over $20 million.
5. Has the ownership changed recently?
No. Ownership remains entirely with the Coles, and there have been no external investors or acquisitions.
Savannah Bananas Official Site
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