Scrub Daddy, Inc. is a privately held American cleaning-products company best known for its smiley-face sponge that changes texture with water temperature. The brand was founded in 2012 by inventor and entrepreneur Aaron Krause, and it grew rapidly after Krause’s appearance on the TV show Shark Tank. Scrub Daddy products are sold in thousands of retail locations (Amazon, Walmart, Target, QVC and many others) and the brand expanded into dozens of products and international markets as it scaled.
Scrub Daddy is not publicly traded; it operates as a private company headquartered in New Jersey.
Ownership Status of Scrub Daddy
There is no single public owner because Scrub Daddy is privately owned. Ownership is concentrated among the company’s founder and private investors. The best-known outside investor is Lori Greiner, who invested on Shark Tank in 2012 and acquired a 20% equity stake in the business in exchange for $200,000. That Shark Tank deal and Greiner’s continued role in distribution and retail introductions is widely reported and is considered a major reason for Scrub Daddy’s fast retail growth.
Major Shareholders
| Shareholder / Entity | Ownership Percentage | Notes |
|---|---|---|
| Lori Greiner | 20% | Acquired on Shark Tank ($200,000 for 20%). She helped open QVC and retail distribution channels. |
| Aaron Krause (founder & CEO) | Majority / Founder-held (exact % not public) | Founder, CEO and public face of the brand. The specific current percentage held by Krause or other private investors is not publicly filed because the company is private. |
| Other private investors / employees | Remaining shares | Additional private investors or equity held for employees may exist; no SEC filings disclose further public percentages. |
Note: Because Scrub Daddy is a private company, exact current ownership percentages beyond Greiner’s 20% are not publicly disclosed. Reported ownership breakdowns in the press reflect public statements and historical Shark Tank terms, not continuous filing disclosures.
Key Shareholder Highlights
About Aaron Krause
Aaron Krause — Inventor and founder who launched Scrub Daddy after years as an inventor of auto-buffing products. He remains the company’s chief spokesperson and CEO and has led product development and retail expansion. Scrub Daddy’s growth—driven by QVC appearances and retail placements—kept Krause squarely in charge of strategy.
Aaron Krause Net Worth
Aaron Krause, the founder and CEO of Scrub Daddy, has an estimated net worth of around $70 million to $100 million as of recent reports. His wealth mainly comes from his major ownership stake in Scrub Daddy, which grew into one of the most successful consumer-product brands to emerge from Shark Tank. The company has generated hundreds of millions of dollars in lifetime sales, and Krause has remained deeply involved in product innovation, brand strategy, and retail expansion. Because Scrub Daddy is a private company, his exact net worth is not publicly disclosed and is based on business valuations, reported revenues, and media estimates.
About Lori Greiner
Lori Greiner — The “Shark” who invested on Shark Tank in 2012 and took a 20% equity stake. Greiner’s retail expertise (especially QVC and mass-retail relationships) is repeatedly credited with accelerating Scrub Daddy’s national distribution and sales. Her stake is routinely cited as one of Shark Tank’s most successful investments.
Lori Greiner Net Worth
Lori Greiner has an estimated net worth of approximately $150 million. She built her fortune as a television personality, inventor, entrepreneur, and investor, best known for her long-running role on Shark Tank and her success on QVC. Greiner owns stakes in several successful consumer brands, with Scrub Daddy being her most profitable and famous investment. Her $200,000 investment for a 20% stake is often cited as one of the best deals in Shark Tank history, contributing significantly to her overall wealth through ongoing sales and brand growth.
- Private ownership structure — Because Scrub Daddy never went public, ownership changes (if any) occur by private sale or secondary transactions and are not publicly filed with bodies like the SEC. That means outside observers rely on company statements, interviews, and reporting for ownership details.
Recent Developments in Ownership
- In March 2024, reporting indicated that Scrub Daddy had engaged advisers (J.P. Morgan) to explore strategic options — including a possible sale — and that founder Aaron Krause and investors were considering whether to cash out. That coverage shows the company weighing a potential change in ownership structure, though no public sale or definitive change was announced at that time.
- The company has publicly discussed continuing growth and international expansion; press interviews and coverage in 2023–2024 cited revenues in the hundreds of millions (figures often reported around $220M+ in sales for 2023), which underpins press estimates of valuation in the hundreds of millions if a sale were to occur. These revenue figures and the sale exploration reports are the main recent ownership-related developments in public coverage.
FAQs
1. Who is the current owner of Scrub Daddy?
Scrub Daddy is privately owned. Founder Aaron Krause remains the company’s leader and principal owner group, and Lori Greiner owns a widely reported 20% stake acquired on Shark Tank. Exact breakdowns beyond that are not publicly disclosed.
2. Is Scrub Daddy publicly traded or privately owned?
It is privately owned and not listed on any stock exchange.
3. Who founded Scrub Daddy and when?
Scrub Daddy was founded by Aaron Krause in 2012 after his successful pitch on Shark Tank.
4. Has the ownership changed recently?
The company explored strategic options (including the possibility of a sale) in 2024, according to reporting, but there was no public confirmation of a completed sale as of the latest coverage. Any ownership changes would likely be announced by the company or via business press
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