Lemme is the gummy-and-capsule wellness brand with the colorful bottles you have probably spotted at Walmart, on Ulta shelves, or all over social media. Because Kourtney Kardashian Barker is its public face, many people assume she owns it outright. The real answer is more layered, and the company has never published who holds what.
Who Owns Lemme in 2026?
Lemme is a privately held company owned by its three co-founders, Kourtney Kardashian Barker, Simon Huck, and Nir Liberboim, along with a small group of outside investors. No larger company owns it, and it has not been sold, merged, or listed on a stock exchange.
The exact split is not public. Lemme has never released a cap table, so any percentage you see for Kourtney is an estimate, not a reported number, as CelebrityNetWorth also points out.
Ownership and Key Stakeholders Table
| Owner / Party | Role | Stake | Key Detail |
|---|---|---|---|
| Kourtney Kardashian Barker | Co-founder and public face | Not disclosed | Filed the Lemme trademark in 2021; brand launched September 2022 |
| Simon Huck | Co-founder | Not disclosed | Longtime PR executive behind Command Entertainment Group |
| Nir Liberboim | Co-founder and co-CEO | Not disclosed | Venture investor and managing partner at DGNL Ventures |
| Coefficient Capital | Outside investor | Minority, undisclosed | New York-based growth investor |
| Wittington Ventures | Outside investor | Minority, undisclosed | Canadian venture capital firm |
| Unilever Ventures | Outside investor | Minority, undisclosed | Corporate venture arm of Unilever |
| Public shareholders | None | 0% | Lemme is private, with no IPO announced |
Who Are Lemme’s Outside Investors?
PitchBook lists three minority backers: Coefficient Capital, Wittington Ventures, and Unilever Ventures, the venture arm of Unilever. Its records show a Series A in December 2021 and another early-stage round in July 2023, and CB Insights names the same backers.
PitchBook shows about $10 million in disclosed funding, but deal terms were never officially announced, so treat that as incomplete. All three are listed as minority holders, which means the founders still run the show. The two financial backers are classic venture capital firms, while Unilever Ventures brings a big consumer-goods name to the cap table.
The Origin Story: A Trademark, a Friend, and a Launch
Kourtney filed the federal trademark for Lemme in 2021, and the brand launched on September 27, 2022, according to a FemFounded case study. WWD reported that it debuted with three gummies: Lemme Matcha, Lemme Chill, and Lemme Focus.
She had already built the wellness site Poosh in 2019, as Wikipedia’s profile notes, which gave her a ready audience. Her sister Kim’s shapewear company, SKIMS, is a completely separate business with its own owners.
Who Runs Lemme Day to Day?
Nir Liberboim is listed as co-founder and co-CEO on his Crunchbase profile. Simon Huck, the PR veteran, is the other co-founder, and Kourtney is the public-facing founder and the brand’s biggest marketing voice.
Lemme also leans on medical credibility. Forbes names OB/GYN Dr. Kathleen Valenton as chief medical officer, and the brand says it uses clinically studied dosages and a medical advisory board. A history of the brand says it was built deliberately in contrast to white-label celebrity launches.
How Big Is Lemme in 2026?
According to Forbes, Ulta has called Lemme its top wellness brand, and WWD and Ulta Beauty World named it “Wellness Brand of the Year” earlier this year. Sources told Forbes it is on track to pass $200 million in sales in 2026.
The early numbers were already strong. Reports cite about $30 million in sales in the first 16 months and $13 million in a single month on TikTok Shop in November 2025.
Retail growth came in steps. In its first year the brand reached Erewhon, Ulta, Revolve, and Amazon, then expanded to Target in 2024. Ritner Digital’s analysis says Walmart added it to just over 2,000 stores starting January 1, 2026.
New products keep coming too. In January 2026, Lemme launched Lemme Creatine gummies with a campaign featuring Kourtney’s mother, Kris Jenner, as The Hollywood Reporter covered.
What Is Lemme Worth?
Lemme has not disclosed a valuation, profit, or debt. CelebrityNetWorth illustrates that if the $200 million sales projection holds, a two-to-four-times sales multiple would imply a company value of roughly $400 million to $800 million.
That is an outside estimate, not a funding round or an offer. A September 2026 analysis by Boston Consulting Group, which interviewed Liberboim, described a company that protected its premium positioning before rushing into every retail outlet. No sale or IPO has been announced as of November 2026.
Frequently Asked Questions (FAQs)
Q1. Who owns Lemme in 2026?
Lemme is privately owned by co-founders Kourtney Kardashian Barker, Simon Huck, and Nir Liberboim, plus minority investors.
Q2. Does Kourtney Kardashian own all of Lemme?
No, she is one of three co-founders, and the exact ownership split has never been made public.
Q3. Who are Lemme’s investors?
Coefficient Capital, Wittington Ventures, and Unilever Ventures are listed as minority investors.
Q4. Who is the CEO of Lemme?
Nir Liberboim is listed as co-founder and co-CEO.
Q5. When did Lemme launch?
Lemme launched on September 27, 2022, with three gummies: Matcha, Chill, and Focus.
Q6. Is Lemme owned by Unilever?
No, Unilever Ventures is only a minority investor and does not own the company.
Q7. How much is Lemme worth?
No valuation has been announced, but one outside estimate suggests $400 million to $800 million if sales reach $200 million.
Q8. Is Lemme publicly traded?
No, Lemme is private and has not announced any IPO or sale.
Official website: lemmelive.com
Lemme is privately owned by co-founders Kourtney Kardashian Barker, Simon Huck, and Nir Liberboim, with minority backing from Coefficient Capital, Wittington Ventures, and Unilever Ventures. Nobody has published the exact stakes, so anyone quoting a precise percentage for Kourtney is guessing.
What is clear is the trajectory. From a 2021 trademark filing to a projected $200 million year in 2026, Lemme has grown into one of the biggest names in wellness retail while staying independent.
