🐰 House of Little Bunny — Key Facts
| Owner / Founder | Kim Chiu (Filipino actress & entrepreneur) |
| Brand Type | Private fashion & lifestyle brand (handbags, totes, accessories) |
| Market | Philippines — primarily online retail; growing showroom presence |
| Kim Chiu’s Background | ABS-CBN actress; born 1990, Cebu City, Philippines |
| Business Structure | Privately owned celebrity fashion brand |
| Products | Handbags, totes, lifestyle accessories |
House of Little Bunny is a private Filipino fashion and lifestyle brand owned and founded by Kim Chiu, one of the Philippines’ most popular actresses and entertainment personalities. The brand is known for stylish handbags, totes, and lifestyle accessories, and operates primarily through online retail with an expanding physical showroom presence in the Philippines.
Who Is Kim Chiu?
Kim Chiu (born April 19, 1990, in Cebu City, Philippines) is a Filipino-Chinese actress, singer, and television host who rose to fame through the ABS-CBN network. She became a household name in the Philippines through her acting career, most notably in “Mula sa Puso” and other popular Filipino dramas and films. Beyond entertainment, Kim Chiu has built a business identity as an entrepreneur, launching House of Little Bunny as an extension of her personal brand and fashion sensibility. The brand reflects her personality — playful, accessible, and style-conscious — and appeals to her fan base and the broader Filipino market of fashion-forward consumers.
House of Little Bunny’s Products and Market
House of Little Bunny focuses on handbags, totes, and lifestyle accessories designed with an aesthetic that blends everyday practicality with fashionable appeal. The brand has built a loyal customer base through social media and online channels, leveraging Kim Chiu’s considerable celebrity following. Physical showroom locations in the Philippines have given the brand a tangible retail presence to complement its digital-first approach. House of Little Bunny is one of several Filipino celebrity-founded fashion brands that have emerged as the Philippine consumer market grows and digital retail expands access to a broader audience across the archipelago.
Celebrity Entrepreneurship in the Philippines
Kim Chiu’s House of Little Bunny is part of a broader trend of Filipino celebrity entrepreneurs leveraging their public profiles to build consumer brands. The Philippines has a deeply entertainment-driven culture in which celebrities have outsized influence on consumer behavior — and many prominent Filipino stars have translated their fame into food, fashion, and lifestyle businesses. Kim Chiu occupies a particularly strong position given her decades-long career in mainstream entertainment and her ability to reach both millennial and Gen Z Filipino consumers through social media platforms where she has a large and engaged following.
