Vu Technologies is one of my favourite Indian brand stories to tell. In a TV market dominated by Samsung, LG, Sony, and then Xiaomi — brands with billions to spend and decades of trust — Devita Saraf built a premium Indian TV brand from scratch and actually made it work. Vu TVs are now a genuine premium option for Indian consumers, and the company is growing. Here’s who owns Vu Technologies and how this Mumbai brand got there.
| Founded | 2006 |
| Founder & CEO | Devita Saraf |
| Headquarters | Mumbai, Maharashtra, India |
| Products | Smart TVs (4K, QLED, OLED, large format) |
| Key Strength | Premium large-screen Indian TV brand (55″–110″+) |
| Status | Active — growing in premium segment |
Who Owns Vu Technologies?
Vu Technologies Pvt Ltd is privately owned by its founder and CEO, Devita Saraf. Devita is the daughter of Raj Saraf, who founded Zenith Computers — one of India’s early PC brands. She started Vu in 2006 with a vision of building a premium Indian television brand at a time when most Indian entrepreneurs were chasing the budget segment. The name “Vu” comes from the French word meaning “seen” or “view.” Vu Technologies operates a direct-to-consumer model, selling primarily online and through its own outlets, which helps keep margins healthy. The company has attracted investment and operates in a space that most Indian brands avoid: the ₹50,000+ large-screen TV segment. Devita Saraf is also known for her outspoken public presence and brand-building savviness — she’s built Vu’s identity as much as its products. For other Indian home electronics brands, see who owns Onida. Browse Vu’s range at vutvs.com.
| Entity | Role | Ownership |
|---|---|---|
| Devita Saraf | Founder & CEO | Majority (private) |
| External investors | Minority stakeholders | Undisclosed |
Who is Devita Saraf?
Devita Saraf is one of India’s most prominent women entrepreneurs in the consumer electronics space. She studied at the University of Southern California before returning to India to start Vu. Her father Raj Saraf’s experience with Zenith Computers shaped her understanding of India’s electronics market. Devita is known for aggressive marketing, a strong personal brand, and a direct communication style that sets Vu apart from more corporate TV brands.
Is Vu a Chinese Company?
No — Vu Technologies is an Indian company, founded and headquartered in Mumbai. Like most TV brands globally, Vu sources display panels from suppliers (primarily from South Korea and China), but the brand, design, software integration, and business are Indian. Vu positions itself explicitly as an Indian premium brand competing against Korean and Chinese TVs.
Key Milestones
| Year | Milestone |
|---|---|
| 2006 | Vu Technologies founded by Devita Saraf in Mumbai |
| 2009–2012 | Built early reputation in large-screen plasma and LCD TVs for premium Indian market |
| 2014 | Transitioned fully to LED and Smart TV lineup; launched online-first sales model |
| 2017 | Expanded to super-large TVs (75″, 85″) — segment largely ignored by Indian brands |
| 2020–2022 | COVID home entertainment boom drives strong sales; Vu hits significant market share in 65″+ segment |
| 2024 | Launched QLED and premium OLED lineup competing directly with Sony and LG |
| 2026 | Active and growing; one of India’s top-selling premium TV brands by online volume |
My Take on Vu Technologies
Devita Saraf has built something genuinely impressive. When she started Vu in 2006, the idea of an Indian premium TV brand was almost laughable in the industry — Samsung and Sony owned that space completely. But she found the angle that worked: large screens at prices that Korean brands wouldn’t touch. A 75″ Samsung was ₹3 lakh; Vu could do it for ₹1.5 lakh with competitive specs. That’s a real value proposition, not a gimmick. The online model was smart too — no dealer margins means the price advantage stays intact. What impresses me most is that Vu survived long enough to keep improving. They’re not just cheap anymore; the newer QLED models are genuinely good. That’s the hard part — actually building quality, not just building a brand story. Devita has done both.
