If you have stumbled across a golf video on YouTube in the last few years, there is a very good chance Good Good showed up in your feed. It is loud, fun, competitive, and nothing like the stiff, traditional golf content that dominated the internet for decades. But behind the trick shots, the challenges, and the millions of subscribers is a real business with real investors — and a story of how two people meeting at a golf tournament in 2020 turned a casual idea into a $45 million media empire.
What Is Good Good?
Good Good is an American sports YouTube channel and multimedia company based in Frisco, Texas. It was founded in 2020 and focuses on golf challenges, competitive games, tournaments, and lifestyle content aimed at making golf fun and accessible to a younger audience. The channel has been widely credited with popularizing golf among a younger demographic throughout the early 2020s.
The company is far more than just a YouTube channel today. It operates a premium apparel brand that contributed approximately 75% of the company’s monthly revenue in 2025, sells co-branded Callaway equipment, and has a growing live events business. Its products are stocked in over 800 Dick’s Sporting Goods locations across the United States.
Who Owns Good Good in 2026?
Good Good is a privately held company. Its parent company is Scoreboard Ventures, and it is primarily owned by its co-founders — with Matt Kendrick serving as Founder and CEO. The channel was originally founded by Garrett Clark, Stephen Castaneda, and Matt Scharff in 2020, with Matt Kendrick joining as the business and operational brain behind the brand.
In March 2025, Good Good raised $45 million in its first-ever outside funding round. That round was led by Creator Sports Capital — a firm co-founded by former YouTube executive Benjamin Grubbs and investment executive Brian Kabot. The round included participation from Manhattan West Private Equity, Sunflower Bank, and most notably Peyton Manning’s Omaha Productions, along with over 50 individual investors. Good Good remains a private company with no plans for a public stock market listing announced as of 2026.
Ownership and Key Stakeholders Table
| Owner / Party | Role | Stake / Investment | Key Detail |
|---|---|---|---|
| Matt Kendrick | Co-Founder & CEO | Primary equity holder | Built Good Good into a $45M-funded company; previously ran Googan Squad |
| Garrett Clark | Co-Founder & On-Camera Talent | Equity holder | Original creator; launched GM Golf channel before co-founding Good Good |
| Stephen Castaneda | Co-Founder & On-Camera Talent | Equity holder | One of the three original founders of the channel in 2020 |
| Scoreboard Ventures | Parent Company | Full ownership of Good Good | Holding entity for the Good Good business |
| Creator Sports Capital | Lead Investor | Part of $45M round | Led by ex-YouTube exec Benjamin Grubbs; advised by Moelis & Co. |
| Manhattan West Private Equity | Institutional Investor | Part of $45M round | Private equity firm; co-invested in the funding round |
| Omaha Productions (Peyton Manning) | Strategic Investor | Part of $45M round | Manning said he hopes Good Good can “help him lower his golf score” |
| Sunflower Bank | Financial Investor | Part of $45M round | Regional bank participating as a strategic financial backer |
| 50+ Individual Investors | Minority Investors | Part of $45M round | Includes over fifty individual backers from across sports and media |
| Los Angeles Golf Club (TGL) | Strategic Partner | Good Good holds equity stake in LAGC | Good Good invested in TGL’s LA franchise |
The Origin Story: A Golf Tournament and a Big Idea
Good Good began with a simple conversation. Matt Kendrick and Garrett Clark met at a golf tournament in 2020 and quickly discovered they shared a vision — building a “next-generation” media company centered around golf. Kendrick had previously grown the fishing YouTube channel Googan Squad into a major content and brand business. Clark had already built a solo following on his channel GM Golf, known for trick shots and casual competitive play.
Together with Stephen Castaneda and Matt Scharff, they launched Good Good in 2020. The format was immediately different from anything else in golf media — no formal instruction, no stuffy commentary, just friends competing against each other in creative formats with real stakes and real laughs. The channel grew from zero to over 2.1 million YouTube subscribers and generated more than 500 million lifetime views in its first five years.
The $45 Million Funding Round That Changed Everything
For the first four years of its existence, Good Good operated without any outside investment. The founders built the business entirely on YouTube ad revenue, brand sponsorships, and merchandise sales. Then, on March 20, 2025, everything changed.
Good Good Golf announced a $45 million funding round — the company’s very first outside investment — led by Creator Sports Capital. The round included Peyton Manning’s Omaha Productions, Manhattan West Private Equity, Sunflower Bank, and more than 50 individual investors. In the deal, Good Good was advised by Vela Wood Staley Young and WME represented the company as its talent agency. CEO Matt Kendrick said the funding would allow the company to “scale its media and commerce initiatives” and bring more content, products, and live experiences to its community.
The money was earmarked for three things: expanding the content team internationally, scaling retail and merchandise globally, and building out the live events business — including a landmark partnership with the PGA Tour.
Good Good and the PGA Tour: A Historic First
One of the most remarkable developments in Good Good’s rise happened in October 2025, when the PGA Tour announced it would add the Good Good Championship as an official PGA Tour event. This made Good Good the first YouTube channel in history to title-sponsor an official PGA Tour tournament — a genuinely landmark moment for creator-led sports media.
Beyond the PGA Tour, Good Good has built deep relationships across the golf world. The company sponsors professional golfers including Beau Hossler, Joel Dahmen, and Michael Block on the PGA Tour. It partnered with Golf Channel and NBC Sports to produce the Good Good Desert Knockout, a live televised tournament. It holds an equity stake in Los Angeles Golf Club (LAGC), one of the six teams in TGL — Tiger Woods and Rory McIlroy’s tech-driven golf league. And in February 2026, it became the title sponsor of the North Texas PGA and official apparel provider for the organization’s staff.
Who Are the Current Good Good Members?
Good Good is built around a rotating cast of on-camera personalities who compete in the videos. The current core members of the channel include Garrett Clark, Matt Scharff, Stephen Castaneda, Brad Dalke, Tom “Bubbie” Broders, and Sean Walsh. CEO Matt Kendrick also appears on camera from time to time. Notable former members include Grant Horvat, who left in 2022 to build his own solo channel, and Luke Kwon.
The chemistry between the members is the core product. These are real friendships playing out on camera — and viewers have responded to that authenticity in a way that polished traditional golf media never achieved.
How Good Good Makes Money
Good Good operates what Forbes described as a “creator media flywheel” — each part of the business feeds the others. The YouTube channel drives awareness. Awareness drives merchandise sales. Merchandise revenue — which accounts for approximately 75% of monthly revenue — funds more content and bigger events. Bigger events attract bigger sponsors. And bigger sponsors fund the next round of growth.
Key brand partners include GMC, Callaway, Yeti, Mountain Dew, and SuperStroke. The Callaway co-branded equipment line is sold in Dick’s Sporting Goods stores nationwide. The company generates an estimated $50,000+ per month in YouTube ad revenue alone — but that figure is almost a rounding error compared to its merchandise and sponsorship income. With nearly 40 full-time employees as of 2026 and a growing international presence, Good Good is no longer just a YouTube channel. It is a full-scale sports media company.
Frequently Asked Questions (FAQs)
Q1. Who owns Good Good Golf in 2026?
Good Good is primarily owned by co-founders Matt Kendrick (CEO), Garrett Clark, and Stephen Castaneda, under parent company Scoreboard Ventures.
Q2. Who founded Good Good Golf and when?
Good Good was founded in 2020 by Garrett Clark, Stephen Castaneda, and Matt Scharff, with Matt Kendrick joining as CEO and business co-founder.
Q3. How much funding has Good Good raised?
Good Good raised $45 million in its first-ever outside funding round in March 2025, led by Creator Sports Capital.
Q4. Is Peyton Manning an investor in Good Good?
Yes. Peyton Manning’s Omaha Productions participated in the $45 million funding round in March 2025 as a strategic investor.
Q5. Is Good Good Golf publicly traded?
No. Good Good is a privately held company with no public stock listing announced as of 2026.
Q6. Does Good Good have a PGA Tour event?
Yes. The PGA Tour added the Good Good Championship as an official event, announced in October 2025 — the first creator-led YouTube brand to title-sponsor an official PGA Tour tournament.
Q7. How many YouTube subscribers does Good Good have?
Good Good surpassed 2.1 million subscribers on its main YouTube channel as of 2026, generating over 500 million lifetime views.
Q8. What brands sponsor Good Good Golf?
Key sponsors include Callaway, GMC, Yeti, Mountain Dew, and SuperStroke, with co-branded Callaway equipment sold in 800+ Dick’s Sporting Goods locations.
Good Good is a privately held company primarily owned by its co-founders — Matt Kendrick (CEO), Garrett Clark, and Stephen Castaneda — under the parent company Scoreboard Ventures. Following a landmark $45 million funding round in March 2025 led by Creator Sports Capital, with backing from Peyton Manning’s Omaha Productions, Manhattan West, and over 50 individual investors, the brand has grown into one of the most influential names in golf media. With an official PGA Tour event bearing its name, equity in a TGL franchise, merchandise in Dick’s Sporting Goods, and over 2.1 million YouTube subscribers, Good Good is no longer just a fun golf channel — it is a legitimate sports business reshaping how the world watches, plays, and thinks about golf.
