Kick is a live streaming platform that emerged in late 2022 as a competitor to Twitch. Known for its generous revenue sharing and relaxed content policies, Kick has attracted numerous high-profile streamers. But who exactly owns and operates Kick? Let’s delve into the details
Ownership Structure of Kick
Kick also known as Kick.com is operated by Kick Streaming Pty Ltd, an Australian company established in November 2022. This company is wholly owned by Easygo Entertainment Pty Ltd, which was founded in 2016 by entrepreneurs Ed Craven and Bijan Tehrani, who are also the co-founders of the online gambling platform Stake.com.
The ownership of Easygo Entertainment is divided as follows:
- Bijan Tehrani: 66.7%
- Ed Craven (via Ashwood Holdings): 33.3%
This structure means that while Kick operates independently, its ownership is closely tied to the founders of Stake.com.
Key Figures Behind Kick
Bijan Tehrani
An American entrepreneur, Bijan Tehrani co-founded Stake.com and later Kick. He holds a majority stake in Easygo Entertainment and plays a significant role in the strategic direction of Kick.
Ed Craven
An Australian tech entrepreneur, Ed Craven co-founded Stake.com alongside Tehrani. Through his company, Ashwood Holdings, he owns a significant portion of Easygo Entertainment. Craven is also known for his substantial investments in the tech and entertainment sectors.
Trainwreckstv (Tyler Niknam)
A prominent streamer, Trainwreckstv joined Kick as an advisor and non-exclusive streamer. His involvement has been instrumental in promoting the platform and attracting other streamers.
Kick’s Business Model
Kick differentiates itself from competitors through its business model:
- Revenue Sharing: Streamers retain 95% of their subscription revenue, a higher percentage than many other platforms offer.
- Content Policies: Kick is known for its more relaxed content moderation, allowing a broader range of streams.
- High-Profile Partnerships: The platform has secured deals with notable streamers, enhancing its visibility and credibility.
Kick’s Growth and Expansion
Since its inception, Kick has experienced significant growth:
On September 30, 2023, Kick Celebrating 20 Million’s Kick User:-
- As of March 2025, Kick reached a record 317 million hours watched and an average of 443,559 concurrent viewers.
- The platform has attracted streamers like xQc, Adin Ross, and Amouranth, who have signed lucrative deals to stream on Kick.
- Kick has also ventured into sponsorships, partnering with entities like the Sauber Motorsport racing team in Formula One.
- Kick has 315K followers on Kick’s Official Instagram Account
Kick’s Ownership Summary Table
| Entity | Ownership Percentage | Notes |
|---|---|---|
| Bijan Tehrani | 66.7% | Majority owner of Easygo Entertainment |
| Ed Craven (Ashwood Holdings) | 33.3% | Minority owner of Easygo Entertainment |
| Easygo Entertainment Pty Ltd | 100% | Sole owner of Kick Streaming Pty Ltd |
| Kick Streaming Pty Ltd | Operates Kick | Australian registered company |
Final Thoughts
Kick is owned and operated by Kick Streaming Pty Ltd, a company fully owned by Easygo Entertainment Pty Ltd. The founders, Bijan Tehrani and Ed Craven, have leveraged their experience from Stake.com to build and grow Kick into a formidable competitor in the live streaming industry. With its streamer-friendly policies and rapid growth, Kick continues to attract both content creators and viewers worldwide.
Discover more from Who Is The Owner Of
Subscribe to get the latest posts sent to your email.